{"id":42661,"date":"2016-10-20T09:44:11","date_gmt":"2016-10-20T07:44:11","guid":{"rendered":"https:\/\/cruyffalumni.org\/johancruyffinstitute-2026\/johan-cruyff-institute-en-chile-para-hablar-de-marketing-deportivo\/"},"modified":"2026-04-15T01:36:34","modified_gmt":"2026-04-14T23:36:34","slug":"johan-cruyff-institute-en-chile-para-hablar-de-marketing-deportivo","status":"publish","type":"post","link":"https:\/\/audit-jci.cruyffalumni.org\/es\/the-magazine\/marketing-deportivo\/johan-cruyff-institute-en-chile-para-hablar-de-marketing-deportivo\/","title":{"rendered":"Johan Cruyff Institute, en Chile para hablar de marketing deportivo"},"content":{"rendered":"<h4><a href=\"https:\/\/audit-jci.cruyffalumni.org\/es\/quienes-somos\/\" target=\"_blank\">Johan Cruyff Institute<\/a>, presente\u00a0en el Euro-Latam Sports Marketing Summit de Santiago de Chile con una conferencia sobre marca personal a cargo de Edgar Merino<\/h4>\n<p class=\"thevelop-dropcap\">El <strong>marketing deportivo<\/strong>\u00a0fue tema de debate los \u00a0d\u00edas 18 y 19 de octubre en Santiago de Chile con la celebraci\u00f3n del <a href=\"https:\/\/www.eurolatamsummit.com\/\" target=\"_blank\">Euro-Latam Sports Marketing Summit<\/a>, un seminario que reuni\u00f3 a los mejores agentes europeos y latinoamericanos de la gesti\u00f3n y marketing deportivos.<\/p>\n<p><a href=\"https:\/\/audit-jci.cruyffalumni.org\/es\/quienes-somos\/\" target=\"_blank\"><strong>Johan Cruyff Institute<\/strong><\/a> aport\u00f3 su experiencia en este campo ofreciendo una <strong>conferencia sobre marca personal<\/strong> a cargo de nuestro representante en el pa\u00eds, <a href=\"https:\/\/audit-jci.cruyffalumni.org\/es\/blog-es\/descubre-lo-que-la-marca-personal-puede-hacer-por-ti\/\" target=\"_blank\"><strong>Edgar Merino<\/strong><\/a>, <strong>especialista en \u2018branding\u2019 deportivo<\/strong> y creador entre otros proyectos de la campa\u00f1a de comunicaci\u00f3n del campus deportivo de <strong>Claudio Bravo<\/strong>, \u2018El Uno Campus\u2019.<\/p>\n<p>El patrocinio digital y sus herramientas, la experiencia del aficionado como piedra angular del negocio sostenible, la evoluci\u00f3n de las marcas y la propiedad deportiva, la maximizaci\u00f3n de beneficios en eventos deportivos, el rol de la comunicaci\u00f3n en el marketing deportivo o el marketing de contenidos, fueron algunos de los temas que se trataron a lo largo de los dos d\u00edas de convenci\u00f3n.<\/p>\n<p>Fiel a su misi\u00f3n de contribuir a la profesionalizaci\u00f3n de la industria del deporte, <a href=\"https:\/\/audit-jci.cruyffalumni.org\/es\/quienes-somos\/\" target=\"_blank\">Johan Cruyff Institute<\/a>, adem\u00e1s, sorte\u00f3 entre todos los asistentes una <a href=\"https:\/\/audit-jci.cruyffalumni.org\/es\/programa\/posgrado-marketing-deportivo-online\/\" target=\"_blank\"><strong>beca para cursar el Posgrado en Marketing Deportivo Online<\/strong><\/a>, valorado en 3.875 euros y ofrecido en espa\u00f1ol e ingl\u00e9s.<\/p>\n<div id=\"attachment_17563\" style=\"width: 830px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-17563\" class=\"wp-image-17563 size-full\" src=\"https:\/\/audit-jci.cruyffalumni.org\/wp-content\/uploads\/2016\/09\/Eurolatam-5-copy-e1476956234561.jpg\" alt=\"Johan Cruyff Institute, en Chile para hablar de marketing deportivo\" width=\"820\" height=\"546\" srcset=\"https:\/\/audit-jci.cruyffalumni.org\/wp-content\/uploads\/2016\/09\/Eurolatam-5-copy-e1476956234561.jpg 820w, https:\/\/audit-jci.cruyffalumni.org\/wp-content\/uploads\/2016\/09\/Eurolatam-5-copy-e1476956234561-300x200.jpg 300w, https:\/\/audit-jci.cruyffalumni.org\/wp-content\/uploads\/2016\/09\/Eurolatam-5-copy-e1476956234561-768x511.jpg 768w, https:\/\/audit-jci.cruyffalumni.org\/wp-content\/uploads\/2016\/09\/Eurolatam-5-copy-e1476956234561-30x20.jpg 30w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p id=\"caption-attachment-17563\" class=\"wp-caption-text\">Edgar Merino, durante su exposici\u00f3n<\/p>\n<\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-17565 size-full\" src=\"https:\/\/audit-jci.cruyffalumni.org\/wp-content\/uploads\/2016\/09\/eurolatam-7-copy-e1476956339393.jpg\" alt=\"Johan Cruyff Institute, en Chile para hablar de marketing deportivo\" width=\"820\" height=\"545\" srcset=\"https:\/\/audit-jci.cruyffalumni.org\/wp-content\/uploads\/2016\/09\/eurolatam-7-copy-e1476956339393.jpg 820w, https:\/\/audit-jci.cruyffalumni.org\/wp-content\/uploads\/2016\/09\/eurolatam-7-copy-e1476956339393-300x199.jpg 300w, https:\/\/audit-jci.cruyffalumni.org\/wp-content\/uploads\/2016\/09\/eurolatam-7-copy-e1476956339393-768x510.jpg 768w, https:\/\/audit-jci.cruyffalumni.org\/wp-content\/uploads\/2016\/09\/eurolatam-7-copy-e1476956339393-30x20.jpg 30w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p><a href=\"https:\/\/audit-jci.cruyffalumni.org\/wp-content\/uploads\/2016\/09\/EUROLATAM.jpeg\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone wp-image-17362 size-full\" src=\"https:\/\/audit-jci.cruyffalumni.org\/wp-content\/uploads\/2016\/09\/EUROLATAM-e1473346037624.jpeg\" alt=\"Johan Cruyff Institute, en Chile para hablar de marketing deportivo\" width=\"820\" height=\"1386\" srcset=\"https:\/\/audit-jci.cruyffalumni.org\/wp-content\/uploads\/2016\/09\/EUROLATAM-e1473346037624.jpeg 820w, https:\/\/audit-jci.cruyffalumni.org\/wp-content\/uploads\/2016\/09\/EUROLATAM-e1473346037624-177x300.jpeg 177w, https:\/\/audit-jci.cruyffalumni.org\/wp-content\/uploads\/2016\/09\/EUROLATAM-e1473346037624-768x1298.jpeg 768w, https:\/\/audit-jci.cruyffalumni.org\/wp-content\/uploads\/2016\/09\/EUROLATAM-e1473346037624-606x1024.jpeg 606w, https:\/\/audit-jci.cruyffalumni.org\/wp-content\/uploads\/2016\/09\/EUROLATAM-e1473346037624-18x30.jpeg 18w, https:\/\/audit-jci.cruyffalumni.org\/wp-content\/uploads\/2016\/09\/EUROLATAM-e1473346037624-300x507.jpeg 300w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Johan Cruyff Institute, presente\u00a0en el Euro-Latam Sports Marketing Summit de Santiago de Chile con una conferencia sobre marca personal a cargo de Edgar Merino Johan Cruyff Institute aport\u00f3 su experiencia [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":44600,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[354,351],"tags":[],"editorial_type":[],"class_list":["post-42661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-deportivo","category-ultimas-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/audit-jci.cruyffalumni.org\/es\/wp-json\/wp\/v2\/posts\/42661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/audit-jci.cruyffalumni.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/audit-jci.cruyffalumni.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/audit-jci.cruyffalumni.org\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/audit-jci.cruyffalumni.org\/es\/wp-json\/wp\/v2\/comments?post=42661"}],"version-history":[{"count":0,"href":"https:\/\/audit-jci.cruyffalumni.org\/es\/wp-json\/wp\/v2\/posts\/42661\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/audit-jci.cruyffalumni.org\/es\/wp-json\/wp\/v2\/media\/44600"}],"wp:attachment":[{"href":"https:\/\/audit-jci.cruyffalumni.org\/es\/wp-json\/wp\/v2\/media?parent=42661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/audit-jci.cruyffalumni.org\/es\/wp-json\/wp\/v2\/categories?post=42661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/audit-jci.cruyffalumni.org\/es\/wp-json\/wp\/v2\/tags?post=42661"},{"taxonomy":"editorial_type","embeddable":true,"href":"https:\/\/audit-jci.cruyffalumni.org\/es\/wp-json\/wp\/v2\/editorial_type?post=42661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}