{"id":66126,"date":"2026-04-27T12:49:01","date_gmt":"2026-04-27T10:49:01","guid":{"rendered":"https:\/\/audit-jci.cruyffalumni.org\/program\/master-in-sports-business-and-marketing-blended-barcelona\/"},"modified":"2026-07-16T12:11:15","modified_gmt":"2026-07-16T10:11:15","slug":"master-in-sports-business-and-marketing-blended-barcelona","status":"publish","type":"program","link":"https:\/\/audit-jci.cruyffalumni.org\/nl\/programma\/master-in-sports-business-and-marketing-blended-barcelona\/","title":{"rendered":"Master in Sports Business and Marketing"},"featured_media":0,"template":"","program-category":[],"program_type":[505],"subject_area":[382,509],"study_format":[510],"program_language":[385],"location":[508],"class_list":["post-66126","program","type-program","status-publish","hentry","program_type-masters-degrees","subject_area-sport-business","subject_area-sport-marketing-and-sponsorship","study_format-blended","program_language-english","location-barcelona"],"acf":{"program_description_left_column":"","program_image_right_column":null,"advantajes_section_left_column":{"title":"","advantages":null},"program_description_right_column":"","visibility":[],"image":56518,"subtitle":"Blended Barcelona, Spain","pre_enrollment_button":{"label":"Pre enroll now","link":"https:\/\/johancruyffinstitute.com\/ecommerce\/?add-to-cart=17947"},"brochure_button":{"label":"Download brochure","link":"https:\/\/johancruyffinstitute.com\/pdf\/brochure\/JCI_Master-in-Sports-Business-and-Marketing-Blended-Barcelona.pdf"},"basic_information":{"qualification":"Certificate for the Master in Sports Business and Marketing from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.","note":"The program may be subject to change.\r\nThe institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.","modality":"Blended","venue":66108,"start_date":"20260915","duration":"","credits":60,"language":"EN","schedule":"","price":"9800","payment_methods":"","special_conditions":"","enrollment":""},"introduction":{"message":"The <strong>Master in Sports Business and Marketing Blended<\/strong> is a 9-month program that delves into the most important aspects of marketing and management applied to sport.\r\n\r\nClasses with expert faculty closely linked to sport, are combined with master classes with exclusive guest lecturers from the world of sport marketing and management, outdoor visits (field trips) and a study trip that will enrich the experience you\u2019ll have in Barcelona with your classmates, broadening your network of contacts in the sporting world. In addition, each module of the Master will include some hours online.","images":{"image_1":"","image_2":""}},"objectives":{"title":"","image":"","message":"The main objective of the <strong>Master in Sports Business and Marketing<\/strong> is to guide you in your development as an integrated sport marketing and management professional and train you in the use of marketing and management tools to recognize business opportunities, establish strategies, anticipate changes, optimize resources and analyze information with sound judgement.","list":{"title":"LEARNING OUTCOMES","list":[{"content":"Understand and apply strategic, global and objective vision to the sports industry from a business perspective."},{"content":"Create new market opportunities by applying an entrepreneurial spirit and a culture inclined towards innovation in sport organizations."},{"content":"Use the most innovative practices in sport marketing and be more effective in brand strategy and sponsorship execution."},{"content":"Detect the key factors to lead professional teams and obtain the best results."},{"content":"Interpret the financial statements of a sports organization and create financial strategies for new products and businesses."},{"content":"Optimize the management of a sports facility and sports event."}]}},"syllabus":{"message":"The study plan for the Master in Sports Business and Marketing is comprised of 4 thematic blocks. The on-campus classes will be held on Fridays from 3:00 pm to 8:00 pm and some Thursdays in the evening.","program_blocks":null,"video":""},"pedagogical_model":{"title":"YOU ARE  THE PROTAGONIST","image":"","message":"The <strong>Master in Sports Business and Marketing<\/strong> puts you at the center of your education. You will enjoy learning based on a learning-by-doing methodology. We encourage collaborative work and transfer the content to specific situations in sport management (connective teaching methodologies and social constructivism). Our staff of expert faculty will guide you in the learning process, providing high quality training with the flexibility of online study.","content":"<strong>BENEFITS<\/strong>\r\n<ul>\r\n \t<li><strong>Learning 3.0:<\/strong> Flexible schedules, different learning environments and technologies.<\/li>\r\n \t<li><strong>World-class faculty:<\/strong> Interaction with expert faculty and industry professionals.<\/li>\r\n \t<li>Collaborative tools, teamwork, communication and debate.<\/li>\r\n \t<li><strong>Sports-industry oriented:<\/strong> Training that approaches the business sector of the sports industry.<\/li>\r\n \t<li><strong>Learning from experience:<\/strong> Designed for professional improvement.<\/li>\r\n<\/ul>"},"career_opportunities":{"title":"AN ALL-AROUND  MASTER","image":"","message":"People who have completed this Master are currently working in the areas of:\r\n<ul>\r\n \t<li>Sports Competition (professional sports teams and event organizers).<\/li>\r\n \t<li>Governance (sports federations and associations).<\/li>\r\n \t<li>Sports Facilities and Events (championship organizers, sports clubs).<\/li>\r\n \t<li>Community Sports (foundations, government, municipalities).<\/li>\r\n \t<li>Sports Consulting (private business initiatives).<\/li>\r\n \t<li>Marketing and Sponsorship (private and public companies).<\/li>\r\n<\/ul>","content":"","note":"The program may be subject to change.\r\nThe institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.","partners":"","magazines_links":null,"video":""},"participant_profile":{"title":"IS THIS THE MASTER\u2019S DEGREE  YOU ARE LOOKING FOR?","message":"The<strong> Master in Sports Business and Marketing<\/strong> is right for you, if:\r\n<ul>\r\n \t<li>You\u2019re an (ex) athlete looking for education and a degree in sport management to give your professional career a boost.<\/li>\r\n \t<li>You\u2019re working in a business environment and want to specialize in the sports industry.<\/li>\r\n \t<li>You wish to complete your education with a postgraduate degree specializing in sport marketing, administration and management.<\/li>\r\n<\/ul>","video":"","students":null,"classroom_life":"","video_class":""},"faculty":{"title":"","message":"","video":"","faculty_pool":null},"admission":{"title":"","message":"","requirements":"","enrollment":"","amount":"","image_1":null,"image_2":null},"faqs":"","faq_categories":[],"the_magazine":[],"related_programs":"","product_code":"BCN.101.EN.3","language":"EN","site":"JCI BCN"},"_links":{"self":[{"href":"https:\/\/audit-jci.cruyffalumni.org\/nl\/wp-json\/wp\/v2\/programs\/66126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/audit-jci.cruyffalumni.org\/nl\/wp-json\/wp\/v2\/programs"}],"about":[{"href":"https:\/\/audit-jci.cruyffalumni.org\/nl\/wp-json\/wp\/v2\/types\/program"}],"version-history":[{"count":7,"href":"https:\/\/audit-jci.cruyffalumni.org\/nl\/wp-json\/wp\/v2\/programs\/66126\/revisions"}],"predecessor-version":[{"id":66585,"href":"https:\/\/audit-jci.cruyffalumni.org\/nl\/wp-json\/wp\/v2\/programs\/66126\/revisions\/66585"}],"wp:attachment":[{"href":"https:\/\/audit-jci.cruyffalumni.org\/nl\/wp-json\/wp\/v2\/media?parent=66126"}],"wp:term":[{"taxonomy":"program-category","embeddable":true,"href":"https:\/\/audit-jci.cruyffalumni.org\/nl\/wp-json\/wp\/v2\/program-category?post=66126"},{"taxonomy":"program_type","embeddable":true,"href":"https:\/\/audit-jci.cruyffalumni.org\/nl\/wp-json\/wp\/v2\/program_type?post=66126"},{"taxonomy":"subject_area","embeddable":true,"href":"https:\/\/audit-jci.cruyffalumni.org\/nl\/wp-json\/wp\/v2\/subject_area?post=66126"},{"taxonomy":"study_format","embeddable":true,"href":"https:\/\/audit-jci.cruyffalumni.org\/nl\/wp-json\/wp\/v2\/study_format?post=66126"},{"taxonomy":"program_language","embeddable":true,"href":"https:\/\/audit-jci.cruyffalumni.org\/nl\/wp-json\/wp\/v2\/program_language?post=66126"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/audit-jci.cruyffalumni.org\/nl\/wp-json\/wp\/v2\/location?post=66126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}