Master in Football Business

Objectives

6 OBJECTIVES TO GO FURTHER

1. Understand and apply the strategic, global and objective vision of the football industry from a business perspective.
2. Master the necessary knowledge to obtain the best results in the management of professional football teams.
3. Interpret the financial statements of a football organization and create financing strategies for new projects.
4. Understand and apply new marketing and sponsorship tools applied to football.
5. Create new market opportunities by applying an entrepreneurial spirit and a culture of innovation in the football industry.
6. Optimize the planning and management of football entities.

Syllabus

13 Módulos, 60 ECTS

We have poured all our experience into designing a master’s degree that gives you the knowledge you need to operate in the football industry. On this foundation, you can decide how you want to customize the master’s degree.

M1 Communication in Football

• HISTORY OF MEDIA IN FOOTBALL,
  • First steps
  • The Radio Era
  • The TV Era and the first football popstars (Pelé, Di Stefano)
  • The first sponsors
  • Press, Magazines
  • Pay-per-view
  • The Internet Revolution
• SPORTS JOURNALISM,
  • Different media and different roles
  • Journalism techniques
  • Storytelling in football
  • The stories beyond the game
  • Scoops, data and the ways to build a story
• MEDIA RIGHTS,
  • History of Media Rights
  • The importance of Media Rights in modern football
  • Media Rights models
  • The Premier League x The Spanish League division
  • Media rights as a source of income
• CONTENT CREATION,
  • The clubs as media players
  • The Social Media revolution
  • Players that became bigger than media (and countries)
  • New roles and ways to communicate
  • Content creation x journalism
• NEW TECHNOLOGIES,
  • OTT, streaming, Twitch, podcasts
  • Will the traditional TV survive?
  • Companies buying rights and entering the sports business (Amazon, Netflix, HBO)
  • DAZN (exclusive sports streaming)
  • Twitch (Kings League)
• CASE STUDIES,
  • Media Coverage – Pelé (World)
  • The Athletic – International / content creation of 433 (memes, etc)
  • OTT – Goal Mundial (Spain)

M2 Essentials of Football Business

• STRATEGIC MANAGEMENT APPLIED TO FOOTBALL BUSINESS,
  • Introduction
  • Values, mission and vision
  • The competitive advantage of a Football Club
  • Environmental Analysis
  • Analysis of the football sector
  • Internal analysis
• MANAGEMENT SKILLS,
  • Leadership in football
  • Management styles
  • Talent management & management
• SPORTS MARKETING,
  • Introduction: marketing strategy in football clubs
  • The football consumer
  • The marketing mix
  • The product life cycle
  • The brand and the associated value proposition
  • Market segmentation
  • Sports sponsorship in football clubs
• FINANCIAL MANAGEMENT,
  • Interpretation of financial statements
  • Financing in the world of football
  • Analysis of profits and losses account
  • Cash flow vs. profits

Actividades outdoor

The program includes visits to sport facilities and entities that provide an on the-ground and first-hand understanding of what management challenges are faced on a day-to-day basics, in the hands of active professionals.

The program may be subject to change. The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.

You are immersed in an ecosystem designed to improve your performance, you progress alongside professionals from the sports industry, with the constant assistance of a program manager, teachers who accompany and guide you, and a teaching team that has taken care of every detail of the master’s degree.

CHOOSE FROM MULTIPLE CAREER PATHS

Admission

HOW DO I ACCESS THE MASTER’S PROGRAM?

To ensure that your experience at the Johan Cruyff Institute is excellent, we make sure that your interests match the objectives of the program and that your educational and professional background are appropriate.

REQUIREMENTS

To take this master’s degree you must meet one of these three requirements:

• Hold a bachelor’s degree, diploma or equivalent.
• Demonstrate a minimum of three years of experience in the field of football management or other fields.
• Have developed a career as a professional athlete, coach or referee. You can take the program in English or in Spanish (with some materials in English).

IMPORT

The price of this program is 8,710 euros (+30 euros registration fee, non-refundable)

Payment in installments is possible.

Special conditions are available for former students and members of related entities.

ENROLLMENT

The final selection of candidates for the master’s degree is made through a four-stage admission process:

Pre-registration form
To apply for admission to the program you must fill out a pre-registration form in which you tell us about your personal and professional achievements, so that we can get to know you.

Admissions Committee
The Admissions Committee of Johan Cruyff Institute studies your file and evaluates your application by examining your profile.

Personal interview
You are unique, and that is how we treat you. If you meet the requirements, you will have a personal interview where we will assess whether your aspirations and motivations for pursuing this program are in line with the objectives of the program.

Admission
Within 72 hours, one of our advisors will contact you. If you have received a positive evaluation, he/she will provide you with all the information you need to enroll in the master’s program.