The Magazine by Johan Cruyff Institute
Stories, ideas and professional voices that help you understand how the sports industry works and where you could fit in.
Featured story
Alejandro Hernández, Bernardo Almeida, José Martín Alba and Jonathan Verge are four Johan Cruyff Institute graduates who are leading the sports industry. In an interview with Impulsyn, they share their academic and professional experiences.
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Each topic opens a different part of the sports industry, with articles that explain how it works, which roles it connects to and where you can keep learning.
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Analysis, professional voices and institutional updates, curated to help you connect ideas, people and opportunities across sport.
Analysis
Start here when you want to understand the forces, decisions and trends shaping the industry.
Next Tuesday, March 10, the 2nd edition of the SPORTS BUSINESS Job Fair will take place. Last year, the event brought together more than 400 students from universities and postgraduate schools across Spain with over 50 leading sports organizations.
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Júlia Mora Tobías is an experienced footballer who decided to study for a Master in Football Business Online to make a professional transition.
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For the first time in Johan Cruyff Institute’s history, an on-campus program has a majority of female students—an achievement that highlights the institution’s ongoing efforts and commitment to closing the gender gap in the sports industry.
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Interviews and alumni stories make roles, career moves and day-to-day decisions more tangible.
Álex García Reiss is a graduate of the Master in Sports Business and Marketing Blended Barcelona at Johan Cruyff Institute and co-founder of Funatik, a social platform developed for football fans.
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Androniki Michalopoulou is a 27-year-old Greek footballer who currently plays for Puskás Akadémia in Hungary. In this interview, Androniki shares her experience as a graduate of the Master in Sport Business Online.
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Yannick van der Putten is a graduate of the Master in Sport Business Online and the Master in Coaching Amsterdam. This academic experience has accompanied him throughout his coaching career, which includes clubs in the Netherlands, the United States, and the Cayman Islands.
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Follow the institutional moves, collaborations and community updates that keep you close to what is happening around Johan Cruyff Institute and the wider sector.
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The new blended program, delivered at the Cruyff Education Hub in Heerenveen, combines marketing, branding, and decision-making to prepare athletes and professionals for the commercial future of sports organizations.
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Over 70 representatives from Cruyff Education attended the premiere of “Cruyff”, a new four-part documentary about the legendary footballer.
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Two representatives from UAARE visited the Cruyff Education Hub in Heerenveen to learn more about how it operates, the educational pathways it offers, and its partnerships with academic institutions.
Read articleYour next step
When an article helps you see where you want to grow, compare the academic programs, formats and learning paths connected to that area of the industry.
Sport management
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Go from reading the game off the pitch to preparing for specialized roles in clubs, leagues and football organizations.
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