Master in Football Business
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Course in Strategic Management of Sport Organizations
— Online
The course is divided into several modules that provide the knowledge and skills needed to effectively manage people and talent within a sports organization.
Talent management has become a top priority for most organizations. The professionalization of sports entities has made the human resources function essential for managing change effectively. It is crucial to manage talent efficiently, identify the best profiles through proper job–person–organization alignment, develop that talent within the organization, and ensure top performance—one of the most complex tasks in HR. Moreover, retaining talent by strengthening employer branding is key.
All these elements are critical for achieving the organization's strategic goals, both in terms of sports performance and overall management. Human Resources is structure, development, people—it is the soul of the organization.
Unlock your leadership potential in sports. Join our People Management in Sport course and stand out by effectively managing people in the dynamic sports industry.
Quote Kepa Larumbe
Kepa Larumbe
Title
Basic information
Qualification
Certificate for the Course in Strategic Management of Sport Organizations
Modality
Online
Language
EN
Start Date
October 6, 2026
Enrollment
Registration open until the start of the course
Price
1120
Special Conditions
Discount for members of partner entities
Note
Elevate your career from anywhere
This course aims to teach students how to develop a people management and talent development model, providing various tools that enable the implementation of HR processes in any sports organization.
People are what make organizations what they are, so knowing how to manage them and ensuring they feel engaged and committed to the project will make the difference between one organization and another.
COMPETENCIES
- Understand and apply concepts and definitions of the human resources function.
- Be able to develop tools for the proper performance of the role in a sports organization.
- Acquire the skills necessary to define and implement a human resources project in the organization.
- Understand the human resources function and be able to strategically apply the acquired knowledge.
- Know how to manage change.
- Prepare a project presentation to present to management.
This is for you if item:
- You need specialized training in the key aspects of people and talent management within sports organizations.
- You want to take a qualitative leap in your professional career by gaining in-depth knowledge of the key aspects of people and talent management within sports organizations.
- If you have experience in sports management.
The program
6 temas, 3 ECTS
El programa tiene 3 créditos (ECTS), distribuidos en 5 semanas. El curso se compone de varias unidades didácticas (UD) y cada una consta de una prueba de evaluación continuada en la que se trabaja una parte teórica interactiva, complementada con la resolución de ejercicios y casos prácticos.
T1
Introduction to the strategic management
Visión global de la gestión de Recursos Humanos
Procesos clave en la gestión de personas
Indicadores clave de Recursos Humanos
You are the protagonist
We'll assign you a personal tutor, who will guide your work/study schedule around your work and/or sports schedule. Your tutor will be responsible for supporting you throughout the entire training process, providing personalized monitoring of your academic progress throughout the program.
Benefits
- Learning 3.0: different learning environments and technologies.
- World-class faculty: Interaction with expert faculty and industry professionals.
- Collaborative tools, teamwork, communication, and debate.
- Sports-industry oriented: bringing training closer to the business sector of the sports industry.
- Experience-based learning: designed for professional improvement.
Communication and resolution of doubts will be carried out through:
Mail: response within a maximum of 24 hours.
Support via chat/calls/videoconference.
30-minute personal (individual) tutoring
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Why take an online course at the Johan Cruyff Institute?
The Johan Cruyff Institute is globally recognized for its innovative approach to education in sports management and marketing, embodying the spirit and values of the legendary footballer Johan Cruyff.
By choosing to study here, students have the unique opportunity to learn from industry leaders, engage in practical, real-world projects, and network with professionals from across the sports world.
The Johan Cruyff Institute’s courses are structured to provide a solid foundation of knowledge and skills, ensuring students are well-prepared and confident as they enter the rapidly evolving and highly competitive sports sector. The blend of academic study and industry exposure guarantees a comprehensive understanding of the field, enhancing employability and success in various roles within the sports industry.
FAQS
We recommend dedicating approximately 8 to 10 hours per week to stay on track with the program. The actual time commitment may vary depending on your professional experience and prior knowledge of the subject.
Our courses combine a theoretical phase with a practical phase, following Johan Cruyff Institute's Learning by Doing methodology. You'll first build a solid foundation of knowledge and then apply what you've learned to real-world situations within the sports industry.
The Virtual Campus provides all the materials you need to succeed, including: Course notes and presentations Podcasts Videos Articles Case studies Additional learning resources All content is carefully organized and guided by the faculty.
Yes. Faculty members and tutors provide ongoing support by answering questions, sharing additional resources, and guiding students throughout the entire learning process.
Yes. Each course includes live webinars led by faculty members or guest experts from the sports industry. These sessions provide deeper insight into the course content, showcase real-world case studies, and create networking opportunities among participants.
No problem. All webinars are recorded and made available through the Virtual Campus so you can watch them whenever it's convenient for you.
Throughout the course, you'll complete a variety of activities designed to reinforce your learning, including: Knowledge quizzes Discussion forums with fellow students Individual and group assignments based on real-world sports industry case studies
Our methodology is based on the Learning by Doing philosophy, combining academic knowledge with practical application through real-world case studies, projects, and activities inspired by professional sports environments.
Johan Cruyff Institute offers specialized online courses across a variety of areas within the sports industry. These flexible, practical, short-term programs are designed to help you develop or update specific knowledge and skills while allowing you to learn at your own pace from anywhere in the world.
A 3-ECTS course typically lasts about five weeks. A 6-ECTS course runs for approximately ten weeks and includes an additional final project, along with more webinars and learning activities.
Our online courses combine flexibility, practical learning, and up-to-date content to help you develop targeted skills with a study schedule that fits your availability. They are an excellent option for professionals, athletes, and anyone looking to continue their education without interrupting their work or personal commitments.
Yes. Although each program follows an academic calendar with assignment deadlines, you can organize your weekly study schedule according to your availability and access the Virtual Campus whenever it suits you.
Our online courses are intended for sports industry professionals, athletes, students, and anyone interested in gaining or updating knowledge in specific areas of the sports industry. Depending on the course, they may be suitable for both experienced professionals and individuals looking to begin a career in sports.
Our faculty consists of professionals and experts with extensive experience in the sports industry, bringing practical expertise, current knowledge, and an international perspective to every subject area.
The best choice depends on your interests, experience, and career goals. If you're looking to develop a specific skill, update your knowledge, or explore a new area of the sports industry, an online course may be the ideal option. Our Admissions team can help you identify the program that best fits your profile.
Yes. After successfully completing the course and meeting all academic requirements, you will receive the corresponding certificate.
It depends on the course. Some programs are open to anyone interested in the sports industry, while others require previous knowledge or professional experience. Please refer to the course webpage for specific admission requirements.
Yes. Our online courses are designed to help you acquire or update specific skills that you can immediately apply in your professional environment, supporting your career development within the sports industry.
Yes. All online courses are delivered through our Virtual Campus, allowing you to access course materials from anywhere with an internet connection and organize your learning around your own schedule.
Yes. Some online courses are part of structured learning pathways that can lead to a specialized diploma or other academic programs. Please refer to each course's webpage for information about progression opportunities within Johan Cruyff Institute's academic portfolio.
Yes. Our online courses are designed to provide maximum flexibility, making it easy to balance your studies with work, training, travel, or any other personal or professional responsibilities.
Each course webpage includes the latest information about upcoming start dates, program duration, delivery format, academic calendar, and the enrollment process.
No. Our courses are 100% online and flexible, so you can access the Virtual Campus whenever it is most convenient for you. There is no need to log in at specific times, although you must meet the assignment deadlines and activity schedule established by your instructor.
Yes. Our Admissions team can help you choose the online course that best aligns with your professional goals, answer your questions, and support you throughout the enrollment process. .
Have a question about this program?
If there is anything you could not find on this page, send us your question and our admissions team will get back to you.
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