Sport Marketing and Sponsorship
Articles and interviews about brands, sponsorship, fan engagement, audiences and how sport creates value beyond the game.
84 articles in Sport Marketing and Sponsorship
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Alfredo Loaeza Martínez is a student in the Master in Sports Business and Marketing Blended Barcelona. An engineer by training, he decided to change the direction of his career and enter the sports sector.
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The jury selected their projects as the winners of the 2024 Sport Sponsorship MOOC, and both will receive a scholarship to enroll in the Postgraduate Diploma in Sport Marketing and Sponsorship Online program at Johan Cruyff Institute.
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As part of an agreement with United World Academy (UWA), Johan Cruyff Institute hosted a group of Swiss students interested in the sports industry at its international headquarters.
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Federico Escobar, Commercial Director for Central America at Fanatics, shares how Johan Cruyff Institute’s Master in Sport Business Online helped him advance his career in the sport sponsorship industry.
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Explore how brands, rights holders and sport organizations connect with audiences and create value.
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Explore how brands, rights holders and sport organizations connect with audiences and create value.
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Víctor Alvarado is a professor at Johan Cruyff Institute and a professional with an extensive background in the sports industry. In this interview, he discusses how new technologies are transforming the way sports clubs and organizations operate and relate to their audiences.
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Kate Tellier, student at the Johan Cruyff Institute Amsterdam, believes in the unique value proposition of women’s sport to drive commercial success and societal impact.
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“At Johan Cruyff College we are concerned with the total development of elite athletes: they study together to learn, not only with each other, but also from each other, and that is very stimulating,” says Peter Jansen, chairman of the steering committee.
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Held in Madrid, the Fitur Sports fair is a platform for exchange that aims to connect tourism and sport, exploring trends and opportunities in the sector.
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On May 14, the 25th anniversary of Cruyff Education was celebrated at the Jaap Edenbaan in Amsterdam, attended by the Dutch academic network and Jordi Cruyff.
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The forum, organized by Johan Cruyff Institute in collaboration with IRONMAN Spain, took place at the Zafiro Palace Alcudia, the Official Sponsor of the competition, on the island of Mallorca. There, industry professionals analyzed how the world of sport can become a crucial driver for boosting tourist destinations.
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Browse recent stories, interviews and updates that expand this topic from different angles.
Alfredo Loaeza Martínez is a student in the Master in Sports Business and Marketing Blended Barcelona. An engineer by training, he decided to change the direction of his career and enter the sports sector.
Read article
The jury selected their projects as the winners of the 2024 Sport Sponsorship MOOC, and both will receive a scholarship to enroll in the Postgraduate Diploma in Sport Marketing and Sponsorship Online program at Johan Cruyff Institute.
Read article
As part of an agreement with United World Academy (UWA), Johan Cruyff Institute hosted a group of Swiss students interested in the sports industry at its international headquarters.
Read article
Federico Escobar, Commercial Director for Central America at Fanatics, shares how Johan Cruyff Institute’s Master in Sport Business Online helped him advance his career in the sport sponsorship industry.
Read article
Víctor Jordán, Academic Director of Johan Cruyff Institute, participated in a roundtable at the ISE, where the growth of the eSports industry in Barcelona was discussed.
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Held in Madrid, the Fitur Sports fair is a platform for exchange that aims to connect tourism and sport, exploring trends and opportunities in the sector.
Read article
Víctor Alvarado is a professor at Johan Cruyff Institute and a professional with an extensive background in the sports industry. In this interview, he discusses how new technologies are transforming the way sports clubs and organizations operate and relate to their audiences.
Read article
At the forum “The Legacy of Sporting Events in Catalonia,” organized by Johan Cruyff Institute, the head of sport sponsorship at Damm Group shared the strategy of this leading brand.
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Kate Tellier, student at the Johan Cruyff Institute Amsterdam, believes in the unique value proposition of women’s sport to drive commercial success and societal impact.
Read article
On May 14, the 25th anniversary of Cruyff Education was celebrated at the Jaap Edenbaan in Amsterdam, attended by the Dutch academic network and Jordi Cruyff.
Read article