Master in Football Business in partnership with FC Barcelona
— On campus Barcelona, Spain
Football is a global phenomenon that generates billions of euros a year, an engine that drives other economic sectors, creates a large volume of employment and has a high fiscal impact on the economy of many countries. But all this business requires increasingly specialized management at clubs and sports companies, communication agencies, federations, leagues and associations.
The Master in Football Business in partnership with FC Barcelona prepares you to face the challenges of this constantly evolving industry by giving you in-depth knowledge of both the administrative structure and the business area of the companies and sports clubs that operate in the sector. It also provides you with the strategic vision to understand the connections between football and its ancillary industries and the sociological foundations necessary to improve the connection with fans. And all this through practical and direct learning inside FC Barcelona, with an insight into the financial structure of one of the most important clubs in the world.
The master’s degree is aimed at people who are passionate about football and want to take a leap in their professional career in this field: professionals and athletes (whether active or not) with proven experience in the football industry, and other candidates with a university degree (preferably in the areas of business administration and management, economics, marketing or other related fields) who want to make their dream of working in this field a reality.
I would definitely recommend studying at Johan Cruyff Institute to anyone looking to start a career in the sports industry. Opportunities like this are rare, you gain exposure to all levels of the sector, from innovation and marketing to sponsorship and governance.
Ntsako Baloyi
Founder & CEO
Basic information
Qualification
Certificate for the Master in Football Business in partnership with FC Barcelona from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
Modality
On campus
Duration
10 months
Start Date
22/09/2026Credits
0
Language
EN
Schedule
One week per month, full intensive from Monday to Friday
Price
22110
Payment methods
Payment in instalments available
Special conditions
Discount for alumni and members of related entities
Enrollment
Registration open. Limited places available
The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
Keys to accept the challenge
Keys to accept the challenge
Personal and professional growth
The investment you make for a few months will have a lasting impact on your career and is an experience for life.
Networking
A full program of online seminars with industry experts is an excellent opportunity to expand your professional network.
Job opportunities
We compile for you a list of job offers from around the world in the field of sports and send them to you on a weekly basis.
Study trip (not included in the price)
If you want to go further, the program offers you the possibility of a trip where you will continue your studies while living an unforgettable experience.
The nearest online master’s degree
You study from anywhere in the world, but you are always in contact with your teachers, professionals and classmates, so your learning experience is very engaging.
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Objectives
Objectives
The main objective of the Master in Football Business in partnership with FC Barcelona is to educate with in-depth and up-to-date knowledge and insights from the football industry. Students will analyze the core theories and relevant case studies that will help them visualize the behavior of the football business. Students will also have the opportunity to learn, interact and contribute with FC Barcelona business strategy and operations.
Learning outcomes
- Understand the core theories that drive the football business and its organizational behavior and the existing interconnections between different players.
- Expand the necessary set of skills for managing clubs and other football related organizations in line with their stakeholder framework.
- Enhance the critical perception of the trends of the business and visualize the future developments of the football industry.
- Develop your leadership skills in order to improve the positive impact in the entire football environment.
I would definitely recommend studying at Johan Cruyff Institute to anyone looking to start a career in the sports industry. Opportunities like this are rare, you gain exposure to all levels of the sector, from innovation and marketing to sponsorship and governance.
Ntsako Baloyi
Founder & CEO
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Syllabus
13 Módulos, 60 ECTS
The study plan of the Master in Football Business in partnership with FC Barcelona consists of 13 modules detailed below. All the modules are preceded by a webinar which introduces the topic of that respective module. The on-campus sessions are divided into three sections: the first one focuses on theoretical knowledge, the second one on practical knowledge, and the third one on networking. Moreover, throughout the academic program, there are study trips scheduled to expand the knowledge acquired on the program, to learn the different business and management models of prestigious clubs, tour their facilities, and enjoy masterclasses and sessions delivered by the managers and other representatives of each club. Here are some examples of the club visits during study trips from previous editions:
- Spain: Girona FC, Real Betis, Sevilla FC, Atletico Bilbao, Real sociedad, SD Amorebieta, Real Unión
- Germany: Borussia Dortmund, Borussia Mönchengladbach, VfL Bochum 1848
- Netherlands: Ajax AFC, PSV
- UK: Celtic FC, Manchester City, Manchester United, Sheffield FC, Everton FC
- World Football Summit
- Soccerex
- Sportbiz
- Sports Tomorrow
- iWorkinSport
- Football and Knowledge,
- How to study the football business
- The Framework of the Football Business,
- The origins of football
- The first phase of development
- The second phase of development
- The third phase of development
- The fourth phase of development
- The fifth phase of development
- How to Understand a Football Club,
- The four dimensions of a football club
- The governance and finances of a football club
- Sportbiz Europe,
- World Football Summit Madrid,
- ,
- Introduction to Fan Engagement
- Key Concepts of Fan Engagement
- Understanding the Fan
- Fan Engagement Strategy
- Best practices of Fan Engagement
- Actual & Future Trends of Fan Engagement
Actividades outdoor
The program includes visits to sport facilities and entities that provide an on the-ground and first-hand understanding of what management challenges are faced on a day-to-day basics, in the hands of active professionals.
The program may be subject to change. The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
I would definitely recommend studying at Johan Cruyff Institute to anyone looking to start a career in the sports industry. Opportunities like this are rare, you gain exposure to all levels of the sector, from innovation and marketing to sponsorship and governance.
Ntsako Baloyi
Founder & CEO
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Pedagogical model
YOU ARE THE PROTAGONIST
Our exclusive model that combines academic studies with football industry insights and learning directly from FC Barcelona will provide students with a great capacity to understand the business and the role of the organization in the overall football market, as well as increase their abilities for leadership and decision-making in order to achieve the best possible results with the available resources. The methodology of the program offers an interesting structure to help students involved in the modules. All the modules are preceded by a webinar which introduces the topic of the first on-campus session. The on-campus sessions are divided into three sections: the first one focuses on theoretical knowledge, the second one on practical application knowledge, and the third one on networking. Moreover, throughout the academic program, there are some study trips scheduled to expand the knowledge acquired on the program (the detailed information about these study trips will be provided at the beginning of the program).
Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Career opportunities
Moving towards your professsional goal
Whatever your career plan is, this master’s degree prepares you for a career in multiple areas of the football industry.
These are some of the areas where you can work:
- GOVERNING AND MANAGEMENT BODIES OF FOOTBALL CLUBS
Football federations. Football associations.
- FOOTBALL FACILITIES AND EVENTS
Tournament organizers.
Sports clubs.
- COMMUNITY FOOTBALL
Foundations.
Local authorities.
- SPORTS CONSULTING
Business initiatives.
- INTERMEDIATION SERVICES
Agencies, player representation.
- SPORTS JOURNALISM
Media.
- MARKETING AND SPONSORSHIP
Private and public companies
80% of students work in the sports industry after their master's degree
The best network of collaborators
170 Agreements with Companies
Reasons why a master’s degree in football business opens doors to the industry
Johan Cruyff Institute study trips: a journey to your professional future
Getting to know the football industry from the inside has been the most important learning
Our Master in Football Business: a gateway to the football industry
Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Participant profile
Aimed at
The target audience of the program is diverse, ranging from qualified individuals wanting to pursue their dream job in the football industry, to well-established football business professionals who want to further develop their career, and current and former athletes who want to expand their knowledge in this area. People who will complete this Master will be able to work in the following areas:
- Football club governing bodies (football federations and associations).
- Football facilities & events (tournament organizers, sports clubs).
- Community-based football (foundations, municipal governments).
- Sports consultancy (business initiatives).
- Intermediation services (agencies, player representation).
- Marketing & sponsorship (private and public companies).
I would definitely recommend studying at Johan Cruyff Institute to anyone looking to start a career in the sports industry. Opportunities like this are rare, you gain exposure to all levels of the sector, from innovation and marketing to sponsorship and governance.
Ntsako Baloyi
Founder & CEO
Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Faculty
Learning from football industry executives
Football club managers, businessmen and women, consultants, entrepreneurs, university professors... We have formed a team of specialized academics who provide you with the latest knowledge in the football business.
The teaching team is made up of different professionals from the sports industry who know how to connect what they teach in the classroom with what they really experience in their day-to-day business. They do this through case-based teaching, simulations, workshops, forming interdisciplinary work teams and bringing you closer to the experience and practical reality of their work.
Faculty members
Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Admission
How do I access the Master's program?
We want to offer you the best learning experience, so that is why we make sure that each candidate meets the necessary conditions to study the master’s degree.
REQUIREMENTS
To access the master's degree, you must be over 23 years old and meet one of these three requirements:
- At least three years of proven experience in the football industry or other relevant business.
- A university degree, preferably in the area of business administration and management, economics, marketing or other related fields.
- Have developed a career as a professional athlete.
IMPORT
€ 140 Application Fee + € 1,250 Enrollment Fee + € 22,110 Tuition Fee (for applicants holding a European passport) or € 23,510 Tuition Fee (for applicants without a European passport). Fees for the academic year 2026-27
ENROLLMENT
Open until the beginning of the master’s program or until all places are taken.
ADMISSION PROCESS
The final selection of candidates for the master's program is carried out through a four-stage admission process:
Pre enroll form
To apply for admission to the program, you must fill out a pre-registration form detailing your personal and professional achievements. This is how we begin to get to know you.
Admissions Committee
The Johan Cruyff Institute Admissions Committee reviews your file and evaluates your candidacy by examining your profile.
Personal interview
You are unique, and we treat you as such. If you meet the required criteria, you will have a personal interview where we assess whether your aspirations and motivations for taking this program align with its objectives.
Admisson
One of our advisors will contact you within a maximum of 72 hours. If you have received a positive assessment, they will provide you with all the information you need to enroll in the master's program.
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Have a question about this program?
If there is anything you could not find on this page, send us your question and our admissions team will get back to you.
Warning: include(/home/jkqzpjyu/public_html/audit-jci/wp-content/themes/jci/form.php): Failed to open stream: No such file or directory in /home/jkqzpjyu/public_html/audit-jci/wp-content/themes/jci/single-program.php on line 663
Warning: include(/home/jkqzpjyu/public_html/audit-jci/wp-content/themes/jci/form.php): Failed to open stream: No such file or directory in /home/jkqzpjyu/public_html/audit-jci/wp-content/themes/jci/single-program.php on line 663
Warning: include(): Failed opening '/home/jkqzpjyu/public_html/audit-jci/wp-content/themes/jci/form.php' for inclusion (include_path='.:/opt/cpanel/ea-php83/root/usr/share/pear') in /home/jkqzpjyu/public_html/audit-jci/wp-content/themes/jci/single-program.php on line 663