Master in Sports Business and Marketing
— Blended Barcelona, Spain
The Master in Sports Business and Marketing Blended is a 9-month program that delves into the most important aspects of marketing and management applied to sport.
Classes with expert faculty closely linked to sport, are combined with master classes with exclusive guest lecturers from the world of sport marketing and management, outdoor visits (field trips) and a study trip that will enrich the experience you’ll have in Barcelona with your classmates, broadening your network of contacts in the sporting world. In addition, each module of the Master will include some hours online.
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Basic information
Qualification
Certificate for the Master in Sports Business and Marketing from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
Modality
Blended
Duration
Start Date
15/09/2026Credits
60
Taal
EN
Schedule
Price
9800
Payment methods
Special conditions
Enrollment
The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
Objectives
The main objective of the Master in Sports Business and Marketing is to guide you in your development as an integrated sport marketing and management professional and train you in the use of marketing and management tools to recognize business opportunities, establish strategies, anticipate changes, optimize resources and analyze information with sound judgement.
LEARNING OUTCOMES
- Understand and apply strategic, global and objective vision to the sports industry from a business perspective.
- Create new market opportunities by applying an entrepreneurial spirit and a culture inclined towards innovation in sport organizations.
- Use the most innovative practices in sport marketing and be more effective in brand strategy and sponsorship execution.
- Detect the key factors to lead professional teams and obtain the best results.
- Interpret the financial statements of a sports organization and create financial strategies for new products and businesses.
- Optimize the management of a sports facility and sports event.
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Syllabus
13 Módulos, 60 ECTS
The study plan for the Master in Sports Business and Marketing is comprised of 4 thematic blocks. The on-campus classes will be held on Fridays from 3:00 pm to 8:00 pm and some Thursdays in the evening.
Actividades outdoor
The program includes visits to sport facilities and entities that provide an on the-ground and first-hand understanding of what management challenges are faced on a day-to-day basics, in the hands of active professionals.
The program may be subject to change. The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
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Pedagogical model
YOU ARE THE PROTAGONIST
The Master in Sports Business and Marketing puts you at the center of your education. You will enjoy learning based on a learning-by-doing methodology. We encourage collaborative work and transfer the content to specific situations in sport management (connective teaching methodologies and social constructivism). Our staff of expert faculty will guide you in the learning process, providing high quality training with the flexibility of online study.
BENEFITS
- Learning 3.0: Flexible schedules, different learning environments and technologies.
- World-class faculty: Interaction with expert faculty and industry professionals.
- Collaborative tools, teamwork, communication and debate.
- Sports-industry oriented: Training that approaches the business sector of the sports industry.
- Learning from experience: Designed for professional improvement.
Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
Career opportunities
AN ALL-AROUND MASTER
People who have completed this Master are currently working in the areas of:
- Sports Competition (professional sports teams and event organizers).
- Governance (sports federations and associations).
- Sports Facilities and Events (championship organizers, sports clubs).
- Community Sports (foundations, government, municipalities).
- Sports Consulting (private business initiatives).
- Marketing and Sponsorship (private and public companies).
The program may be subject to change. The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
The best network of collaborators
170 Agreements with Companies
Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
Participant profile
IS THIS THE MASTER’S DEGREE YOU ARE LOOKING FOR?
The Master in Sports Business and Marketing is right for you, if:
- You’re an (ex) athlete looking for education and a degree in sport management to give your professional career a boost.
- You’re working in a business environment and want to specialize in the sports industry.
- You wish to complete your education with a postgraduate degree specializing in sport marketing, administration and management.
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Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
Faculty
Faculty members
Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
Admission
REQUIREMENTS
IMPORT
ENROLLMENT
ADMISSION PROCESS
The final selection of candidates for the master's program is carried out through a four-stage admission process:
Pre enroll form
To apply for admission to the program, you must fill out a pre-registration form detailing your personal and professional achievements. This is how we begin to get to know you.
Admissions Committee
The Johan Cruyff Institute Admissions Committee reviews your file and evaluates your candidacy by examining your profile.
Personal interview
You are unique, and we treat you as such. If you meet the required criteria, you will have a personal interview where we assess whether your aspirations and motivations for taking this program align with its objectives.
Admisson
One of our advisors will contact you within a maximum of 72 hours. If you have received a positive assessment, they will provide you with all the information you need to enroll in the master's program.
Have a question about this program?
If there is anything you could not find on this page, send us your question and our admissions team will get back to you.
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