University Master’s Degree in Sports Management
— On campus
Johan Cruyff Institute and Universitat Autònoma de Barcelona (UAB) collaborate to jointly deliver the University Master’s Degree in Sports Management linked to the Faculty of Economics and Business of the UAB. You can view the UAB rankings at this link
The University Master’s Degree in Sports Management is a 9-month program that examines the most important aspects of management applied to sport. Classes from expert faculty members, who are closely linked to the sports sector, are combined with master classes with exclusive speakers from the world of sport administration and management, outdoor visits (field trips) and study trips that will enrich the experience you’ll have with your classmates and, broaden your network of contacts in the world of sport.
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Basic information
Qualification
Certificate for the University Master's Degree in Sports Management from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
Modality
On campus
Duration
Start Date
//Credits
Taal
EN
Schedule
Price
11520
Payment methods
Special conditions
Enrollment
The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
Objectives
The main objective of the University Master’s Degree in Sports Management is to guide you in your development as an integrated sport management professional and train you in the use of management tools to recognize business opportunities, establish strategies, anticipate changes, optimize resources and analyze information with sound judgement.
Upon the completion of the program, you will be able to:
- Understand and apply the strategic and global vision of the sports industry from a business perspective.
- Create market opportunities in sports organizations.
- Use innovative sports marketing practices and effectively execute branding and sponsorship strategies.
- Lead professional teams and obtain the best results.
- Interpret finances and create strategies to finance new projects and companies.
- Optimize the management of sports facilities and events.
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Syllabus
13 Módulos, 60 ECTS
The study plan of the University Master’s Degree in Sports Management consists of 10 compulsory study subjects.
- Sports Economics and Sports Law,
- Analysis of the demand and supply of sport events
- Study of production theory in the sporting events market
- Analysis of cost structure of sport clubs and the trend towards debt
- Analysis of institutions and Sport Governance
- Rationality and incentives in sport
- Introduction to the legal framework of the sport industry
- Strategic Management and Governance in Sports,
- Strategic Planning and Analysis
- Strategic Implementation
- Legal and regulatory framework in sport and its impact on the economic decisions in sport organizations
- Governance in the Sports Sector
- Financial Management for Sports,
- Profit and loss structure: economic ratios
- Balance sheet structure: financial ratios
- Financial-economic diagnosis
- Financial and capital planning
- Funding: ways to finance sport business; taxation
- Analysis and assessment of sport investment projects
- Innovation, Entrepeneurship and Leadership in the Sports sector,
- Innovation Projects
- Leadership-related actions
- Talent atraction, retention and development
- Recruitment, people and team management
- Growing the business: Generation of change
- Human resources evaluation indicators and management
- Entrepreneurial process
- Innovation and social entrepreneurship
- Leading and managing creativity
- Design and innovation of business models for the sport industry and creation of sport businesses
- SPORTS MARKETING,
- Introduction to sport marketing
- Sport Markets
- Sport consumers & stakeholders
- Research in sport marketing
- Sport services
- Sport Marketing Opportunities
- Marketing strategy: Objectives & segmentation
- Marketing strategy: Positioning & value proposition
- Marketing mix: Development & management of products/services/prices/distribution/communication in sport organizations
- Communication plan
- Marketing plan
- Sports Sponsorship,
- Introduction to Sports Sponsorship
- Comparison between Sports and Non-Sports Sponsorship
- Principles and values of Sponsorship
- Relationship framework with agents in the sports ecosystem
- Key success factors in Sports Sponsorship
- Communication of Sports Sponsorship
- Types of Sponsorship
- Objectives of Sports Sponsorship
- Sports Facilities Management,
- Strategic planning of facilities: elements that make up the sport market
- Factors that affect the viability of a facility
- The implementation of sport services
- Tools to design and promote sport services
- Pricing strategy
- Organisation
- Design of working processes and organisational structure
- Management control systems
- Scorecard design and control
- Identification of the economic viability of a facility
- Incomes and expenses of sport facilities
- Sports Events Management,
- Types of events
- Organisational models
- Bidding preparation and submission process
- Stages of the event
- Economic management
- Communication and promotion strategy for the event
- Human resources needs, selection, and management
- Risk Management
- Legacy: Management systems and best practices
- Elective Subject,
To choose between three electives:
- Work Placement (6 ECTS)
- Digitalisation and Sustainability in the Sports Industry (6 ECTS)
- Research Methods (6 ECTS)
- Master's Degree Dissertation,
Development of a business plan or research project.
Actividades outdoor
The program includes visits to sport facilities and entities that provide an on the-ground and first-hand understanding of what management challenges are faced on a day-to-day basics, in the hands of active professionals.
The program may be subject to change. The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
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Pedagogical model
Learning model
The University Master’s Degree in Sports Management puts you at the center of your education. You will enjoy learning based on a learning-by-doing methodology. We encourage collaborative work and transfer the content to specific situations in sport management (connective teaching methodologies and social constructivism). Our expert faculty staff will guide you in the learning process, providing high quality training with the flexibility of online study. Johan Cruyff Institute uses a learning environment rich in educational tools to foster a model based on the interaction between the student, the group and the teacher.
BENEFITS
- Learning 3.0: flexible schedules, different learning environments and technologies.
- World-class faculty: interaction with expert faculty and industry professionals.
- Collaborative tools, teamwork, communication and debate.
- Sports-industry oriented: training that brings you closer to the business side of the sports industry.
- Learning from experience: designed for professional improvement.
Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
Career opportunities
Career opportunities
People who have completed this Master are currently working in the areas of:
- Sports Competition (professional sports teams and event organizers).
- Governance (sports federations and associations).
- Sports Facilities and Events (championship organizers, sports clubs).
- Community Sports (foundations, government, municipalities).
- Sports Consulting (private business initiatives).
- Marketing and Sponsorship (private and public companies).
The program may be subject to change. The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
The best network of collaborators
170 Agreements with Companies
Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
Participant profile
Aimed at
The University Master’s Degree in Sports Management is right for you, if:
- You’re an (ex) athlete looking for education and a degree in sport management to give your professional career a boost.
- You’re working in a business environment and want to specialize in the sports industry.
- You wish to complete your education with a Master specializing in the administration and management of sports.
- You’re a working professional who wishes to focus on a career in the sports industry.
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Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
Faculty
Faculty members
Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
Admission
REQUIREMENTS
IMPORT
ENROLLMENT
ADMISSION PROCESS
The final selection of candidates for the master's program is carried out through a four-stage admission process:
Pre enroll form
To apply for admission to the program, you must fill out a pre-registration form detailing your personal and professional achievements. This is how we begin to get to know you.
Admissions Committee
The Johan Cruyff Institute Admissions Committee reviews your file and evaluates your candidacy by examining your profile.
Personal interview
You are unique, and we treat you as such. If you meet the required criteria, you will have a personal interview where we assess whether your aspirations and motivations for taking this program align with its objectives.
Admisson
One of our advisors will contact you within a maximum of 72 hours. If you have received a positive assessment, they will provide you with all the information you need to enroll in the master's program.
Have a question about this program?
If there is anything you could not find on this page, send us your question and our admissions team will get back to you.
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