The Johan Cruyff Institute Amsterdam and SponsorReport signed a cooperation agreement last week under which both entities will benefit from special conditions. For example, all alumni of the Johan Cruyff Institute Amsterdam will receive a discount on SponsorReport membership, and the Johan Cruyff Institute will support SponsorReport with lectures and at other events. The main goal of this cooperation is to reinforce each other by sharing knowledge.
Managers Ad Maatjens (left) from SponsorReport and Henk Verschuur (right) of the Johan Cruyff Institute Amsterdam, signing the agreement
SponsorReport is the only leading magazine and knowledge platform for partnership marketing and sponsorship in the Benelux countries. The magazine wishes to contribute to the further professionalization of sponsorship and the strategic deployment of sponsorship and partnership marketing as a platform and marketing communications tool.
MASTER IN
Sport Marketing & Sponsorship Online
The main objective of the Master in Sport Marketing & Sponsorship is to guide you in your professional development as an integral sport marketing and sponsorship professional, and teach you how to use marketing tools applied to sports to recognize business opportunities, develop strategies in creative industries, anticipate changes, and optimize and analyze information resources judiciously.