Campus Tbilisi, Georgia
Sports Management and Leadership Programs in Georgia
JBS Academy is the official partner of Johan Cruyff Institute in Georgia and represents its educational programs in Sports Management. This partnership makes internationally standardized education accessible to local professionals and future leaders in the sector.
Johan Cruyff Institute’s practice-oriented approach, combined with JBS Academy’s understanding of the local context, fosters the development of professionals capable of managing, innovating, and leading within the sports industry.
Programs at the Tbilisi, Georgia campus
Georgia: growth and opportunity in the sports industry
Georgia represents an expanding environment within the sports ecosystem, with increasing professionalization and a growing demand for skilled professionals in management, marketing, and leadership.
Through its international academic offering, Johan Cruyff Institute contributes to strengthening this development, creating new opportunities for professionals, organizations, and sports-related projects.
- A practical environment for applied learning in sport business.
- Connections with professionals, organizations and local institutions.
- A student experience shaped by culture, mobility and international perspective.
Tbilisi as an emerging education hub
JBS Academy is an educational and sports institution based in Tbilisi that promotes a holistic model: high-quality academic education, sports training, personal development, and wellness. Its approach responds to a new generation of professionals seeking to grow both academically and athletically.
The city is becoming a new hub for sports education in the region, with initiatives such as the Sports Education Forum, which has already held two editions in 2025 and 2026.
Tbilisi, Georgia, practical and vibrant
A campus experience also depends on how easily students can live, move and connect with the city around them.
International access
Clear access to the city helps international students and visiting professionals organize their academic experience.
Efficient mobility
Public transport, walking routes and local services make daily movement part of the student experience.
Quality of life
Culture, sport and community help students balance academic focus with memorable local experiences.
Student environment
A multicultural setting creates opportunities for collaboration, networking and lifelong learning.