Master in Sport Business
— Online
The Master in Sport Business Online has two specializations, one in sport management and another in sport marketing and sponsorship, providing a comprehensive understanding of the sports business industry from different perspectives. By offering both specializations, students have the flexibility to tailor their education to their career goals and interests, and they can develop a broad range of skills that are applicable to various roles in the sports business industry.
Sport management focuses on the strategic and operational aspects of sports organizations, including team management, event management, and facility management. It provides the knowledge and skills necessary to manage the day-to-day operations of a sports organization. On the other hand, sport marketing and sponsorship specialize in the commercial aspects of sports organizations, It provides the knowledge and skills necessary to promote and market sports organizations and their products and services.
Completing this program helped me understand topics like fan engagement, digital marketing, and e-sports on a deeper level, which enhances what I can offer my students.
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Basic information
Qualification
Certificate for the Master in Sport Business from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
Modality
Online
Duration
1 year
Start Date
22/09/2026Credits
60
Language
EN
Schedule
Price
8950
Payment methods
Special conditions
Enrollment
The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
Keys to accept the challenge
Keys to accept the challenge
Personal and professional growth
The investment you make for a few months will have a lasting impact on your career and is an experience for life.
Networking
A full program of online seminars with industry experts is an excellent opportunity to expand your professional network.
Job opportunities
We compile for you a list of job offers from around the world in the field of sports and send them to you on a weekly basis.
Study trip (not included in the price)
If you want to go further, the program offers you the possibility of a trip where you will continue your studies while living an unforgettable experience.
The nearest online master’s degree
You study from anywhere in the world, but you are always in contact with your teachers, professionals and classmates, so your learning experience is very engaging.
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Objectives
7 OBJECTIVES TO GO FURTHER
The main objective of the Master in Sport Business Online is to provide you with a comprehensive understanding of the sports industry and the skills needed to succeed in this field. The program is designed to prepare you for a variety of roles within the sports industry, including key areas such as management, marketing, sponsorship and event management.
Just get going, you have a future to conquer and now you can follow the path where your vocation for sport and your career expectations in marketing, management, sponsorship and event management converge.
These are the keys to a program designed to launch your professional project, during which you learn to:
- Develop a strategic and global perspective of the sports industry and apply business principles to enhance decision-making in the field.
- Foster an entrepreneurial mindset and innovative culture in sport organizations to create new market opportunities.
- Apply innovative practices in sport marketing to effectively execute marketing strategies and sponsorships.
- Identify key factors to lead professional teams and achieve optimal results.
- Interpret financial statements and create financial strategies for new products and businesses in sports organizations.
- Optimize sport facility and event management.
- Understand the operating environment of sport organizations, functional areas, and analytical tools.
Completing this program helped me understand topics like fan engagement, digital marketing, and e-sports on a deeper level, which enhances what I can offer my students.
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Syllabus
13 Módulos, 60 ECTS
The Master in Sport Business Online has two specializations, one in sport management and another in sport marketing and sponsorship, providing a comprehensive understanding of the sports business industry from different perspectives.Students can choose to specialize in either sport management or sport marketing and sponsorship. By offering both specializations, students have the flexibility to tailor their education to their career goals and interests, and they can develop a broad range of skills that are applicable to various roles in the sports business industry. Furthermore, upon completing your chosen specialization, you have the option to pursue another specialization as well. This presents a valuable opportunity to expand your skill set and broaden your knowledge in multiple areas of expertise. Master in Sport Business with Specialization in Sport Management Sport management focuses on the strategic and operational aspects of sports organizations, including team management, event management, and facility management. It provides the knowledge and skills necessary to manage the day-to-day operations of a sports organization. Master in Sport Business with Specialization in Sport Marketing and Sponsorship On the other hand, sport marketing and sponsorship specialize in the commercial aspects of sports organizations, It provides the knowledge and skills necessary to promote and market sports organizations and their products and services. The Master in Sport Business Online is composed of an introductory module, mandatory modules and elective modules. The mandatory modules are divided into foundation modules (Core) and specialization modules (Advanced), linked to this specific program. Within the elective modules you will have to choose between different group of modules to create your own specialization.
Financial Management in Sport Organizations
- ECONOMIC-FINANCIAL MANAGEMENT OF SPORTS ORGANIZATIONS,
- Finance and sport management
- Interpretation of financial reports
- Analysis of financial statements
- INVESTMENT & FINANCING MECHANISMS,
- Financial planning
- Project investment and assessment
- Financing
Sport Marketing
- SPORTS MARKETING,
- Introduction to sport marketing
- Sport Markets
- Sport consumers & stakeholders
- Research in sport marketing
- Sport services
- Sport Marketing Opportunities
- Marketing strategy: Objectives & segmentation
- Marketing strategy: Positioning & value proposition
- Marketing mix: Development & management of products/services/prices/distribution/communication in sport organizations
- Communication plan
- Marketing plan
Innovation and Entrepreneurship in Sport Organizations
- Innovation: What are we referring to?,
- Definition of innovation
- Why is innovation generated?
- When does it occur and why does it cost so much?
- Type of innovation
- Innovation Strategies,
- Innovation Context: barriers and incentives
- Ten types of innovation
- Blue Ocean Strategy
- Innovative Business Models,
- What is a business model?
- Osterwalder CANVAS
- Front-end blocks
- Back-end blocks
- Lean Canvas
- 6-Tell
- Organization of Innovation,
- Innovative people
- Innovative teams
- Organisation
- Processes
- Indicators
- Innovation and the Customer,
- Job to be done
- Pains and gains
- Design thinking
- Open Innovation,
- Open Innovation
- Key elements in innovation
- Type of open innovation
- Determinants of the success and failure of open innovation
- Lean startup
- Who are entrepreneurs?
- Why has the lean startup model come about?
- Lean Startup: Build, Measure, Learn
Actividades outdoor
The program includes visits to sport facilities and entities that provide an on the-ground and first-hand understanding of what management challenges are faced on a day-to-day basics, in the hands of active professionals.
The program may be subject to change. The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
Completing this program helped me understand topics like fan engagement, digital marketing, and e-sports on a deeper level, which enhances what I can offer my students.
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Pedagogical model
YOU ARE THE PROTAGONIST
The Master in Sport Business puts you at the center of your education through a learning by doing methodology. We encourage collaborative work and transfer the content to specific situations in sport management and marketing (connective teaching methodologies and social constructivism). Our faculty of expert professors and tutors will guide you in the learning process, providing high quality training combined with the flexibility of online study.
PERSONALIZED TUTORING
The academic team will support you throughout the program, helping you to expand your knowledge and keep pace with the program requirements and content. For each module, you will have one or two professors, depending on the particular module, and they will give you support so you are able to achieve the learning objectives. You will also have the support of a coordinator who will monitor your performance and learning throughout the academic program.
Communication and queries will be handled by:
- E-mail: reply within a maximum of 24 – 48 hours.
- Support via email / video conference.
BENEFITS
- Learning 3.0: flexible schedules, different learning environments and technologies.
- World-class faculty: interaction with expert faculty and industry professionals.
- Collaborative tools, teamwork, communication and debate.
- Sports-industry oriented: training that approaches the business sector of the sports industry.
- Learning from experience: designed for professional improvement.
Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Career opportunities
Our programs are constantly updated to meet the needs of companies and expand your range of career options. The latest trends in sport marketing are waiting for you.
These are some of the job opportunities within your reach:
- Marketing manager for sports organizations
- Sponsorship manager for sports organizations
- Fan engagement specialist
- Sports industry data analyst
- Partnerships manager
- Market analyst
This master’s degree offers you a balance between generalist and specialized knowledge, so it also opens doors in other areas:
- ADVERTISING AND BRANDING: Advertising agencies and communication agencies.
- SPORTS COMPETITION: Professional sports clubs and event management
- DIRECTION AND MANAGEMENT: Federations, sports associations, NGOs and foundations.
- SPORTS CONSULTING: Own business initiatives.
- SPORTS JOURNALISM: Media agencies and media outlets.
The program may be subject to change. The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
The best network of collaborators
170 Agreements with Companies
Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Participant profile
IS THIS YOUR NEXT STEP?
The Master in Sport Business from Johan Cruyff Institute is for you, if:
- You’re an (ex-) athlete who is looking for a master’s degree in sport business to give your professional career a boost.
- You’re working in the business or marketing environment and want to specialize in sport management or sport marketing and sponsorship.
- You wish to complement your education with a master’s degree specializing in sport business.
- You are a professional in the sports industry, with experience in the sector but without studies related to sports business and you want to improve and update your knowledge of the industry.
Completing this program helped me understand topics like fan engagement, digital marketing, and e-sports on a deeper level, which enhances what I can offer my students.
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Faculty
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Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Admission
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REQUIREMENTS
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IMPORT
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ENROLLMENT
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ADMISSION PROCESS
The final selection of candidates for the master's program is carried out through a four-stage admission process:
Pre enroll form
To apply for admission to the program, you must fill out a pre-registration form detailing your personal and professional achievements. This is how we begin to get to know you.
Admissions Committee
The Johan Cruyff Institute Admissions Committee reviews your file and evaluates your candidacy by examining your profile.
Personal interview
You are unique, and we treat you as such. If you meet the required criteria, you will have a personal interview where we assess whether your aspirations and motivations for taking this program align with its objectives.
Admisson
One of our advisors will contact you within a maximum of 72 hours. If you have received a positive assessment, they will provide you with all the information you need to enroll in the master's program.
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Have a question about this program?
If there is anything you could not find on this page, send us your question and our admissions team will get back to you.
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