Master in Sports Business and Marketing
— Blended Barcelona, Spain
The Master in Sports Business and Marketing Blended is a 9-month program that delves into the most important aspects of marketing and management applied to sport.
Classes with expert faculty closely linked to sport, are combined with master classes with exclusive guest lecturers from the world of sport marketing and management, outdoor visits (field trips) and a study trip that will enrich the experience you’ll have in Barcelona with your classmates, broadening your network of contacts in the sporting world. In addition, each module of the Master will include some hours online.
Johan Cruyff Institute’s Blended Master is very well organized to make everything compatible. It has allowed me not only to follow the classes while competing in another part of the world, but also to get good grades. Competition and travel are no excuse for not taking a master’s degree. It’s a perfect program.
Belén Morán Romero
PROAD Consultant
Basic information
Qualification
Certificate for the Master in Sports Business and Marketing from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
Modality
Blended
Duration
Start Date
15/09/2026Credits
60
Language
EN
Schedule
Price
9800
Payment methods
Special conditions
Enrollment
The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
Keys to accept the challenge
Keys to accept the challenge
Personal and professional growth
The investment you make for a few months will have a lasting impact on your career and is an experience for life.
Networking
A full program of online seminars with industry experts is an excellent opportunity to expand your professional network.
Job opportunities
We compile for you a list of job offers from around the world in the field of sports and send them to you on a weekly basis.
Study trip (not included in the price)
If you want to go further, the program offers you the possibility of a trip where you will continue your studies while living an unforgettable experience.
The nearest online master’s degree
You study from anywhere in the world, but you are always in contact with your teachers, professionals and classmates, so your learning experience is very engaging.
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Objectives
The main objective of the Master in Sports Business and Marketing is to guide you in your development as an integrated sport marketing and management professional and train you in the use of marketing and management tools to recognize business opportunities, establish strategies, anticipate changes, optimize resources and analyze information with sound judgement.
LEARNING OUTCOMES
- Understand and apply strategic, global and objective vision to the sports industry from a business perspective.
- Create new market opportunities by applying an entrepreneurial spirit and a culture inclined towards innovation in sport organizations.
- Use the most innovative practices in sport marketing and be more effective in brand strategy and sponsorship execution.
- Detect the key factors to lead professional teams and obtain the best results.
- Interpret the financial statements of a sports organization and create financial strategies for new products and businesses.
- Optimize the management of a sports facility and sports event.
Johan Cruyff Institute’s Blended Master is very well organized to make everything compatible. It has allowed me not only to follow the classes while competing in another part of the world, but also to get good grades. Competition and travel are no excuse for not taking a master’s degree. It’s a perfect program.
Belén Morán Romero
PROAD Consultant
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Syllabus
13 Módulos, 60 ECTS
The study plan for the Master in Sports Business and Marketing is comprised of 4 thematic blocks. The on-campus classes will be held on Fridays from 3:00 pm to 8:00 pm and some Thursdays in the evening.
Actividades outdoor
The program includes visits to sport facilities and entities that provide an on the-ground and first-hand understanding of what management challenges are faced on a day-to-day basics, in the hands of active professionals.
The program may be subject to change. The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
Johan Cruyff Institute’s Blended Master is very well organized to make everything compatible. It has allowed me not only to follow the classes while competing in another part of the world, but also to get good grades. Competition and travel are no excuse for not taking a master’s degree. It’s a perfect program.
Belén Morán Romero
PROAD Consultant
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Pedagogical model
YOU ARE THE PROTAGONIST
The Master in Sports Business and Marketing puts you at the center of your education. You will enjoy learning based on a learning-by-doing methodology. We encourage collaborative work and transfer the content to specific situations in sport management (connective teaching methodologies and social constructivism). Our staff of expert faculty will guide you in the learning process, providing high quality training with the flexibility of online study.
BENEFITS
- Learning 3.0: Flexible schedules, different learning environments and technologies.
- World-class faculty: Interaction with expert faculty and industry professionals.
- Collaborative tools, teamwork, communication and debate.
- Sports-industry oriented: Training that approaches the business sector of the sports industry.
- Learning from experience: Designed for professional improvement.
Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Career opportunities
AN ALL-AROUND MASTER
People who have completed this Master are currently working in the areas of:
- Sports Competition (professional sports teams and event organizers).
- Governance (sports federations and associations).
- Sports Facilities and Events (championship organizers, sports clubs).
- Community Sports (foundations, government, municipalities).
- Sports Consulting (private business initiatives).
- Marketing and Sponsorship (private and public companies).
The program may be subject to change. The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
The best network of collaborators
170 Agreements with Companies
Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Participant profile
IS THIS THE MASTER’S DEGREE YOU ARE LOOKING FOR?
The Master in Sports Business and Marketing is right for you, if:
- You’re an (ex) athlete looking for education and a degree in sport management to give your professional career a boost.
- You’re working in a business environment and want to specialize in the sports industry.
- You wish to complete your education with a postgraduate degree specializing in sport marketing, administration and management.
Johan Cruyff Institute’s Blended Master is very well organized to make everything compatible. It has allowed me not only to follow the classes while competing in another part of the world, but also to get good grades. Competition and travel are no excuse for not taking a master’s degree. It’s a perfect program.
Belén Morán Romero
PROAD Consultant
Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Faculty
Faculty members
Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Admission
REQUIREMENTS
IMPORT
ENROLLMENT
ADMISSION PROCESS
The final selection of candidates for the master's program is carried out through a four-stage admission process:
Pre enroll form
To apply for admission to the program, you must fill out a pre-registration form detailing your personal and professional achievements. This is how we begin to get to know you.
Admissions Committee
The Johan Cruyff Institute Admissions Committee reviews your file and evaluates your candidacy by examining your profile.
Personal interview
You are unique, and we treat you as such. If you meet the required criteria, you will have a personal interview where we assess whether your aspirations and motivations for taking this program align with its objectives.
Admisson
One of our advisors will contact you within a maximum of 72 hours. If you have received a positive assessment, they will provide you with all the information you need to enroll in the master's program.
FAQS
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
Have a question about this program?
If there is anything you could not find on this page, send us your question and our admissions team will get back to you.
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