University Master’s Degree in Sports Management
— On campus
Johan Cruyff Institute and Universitat Autònoma de Barcelona (UAB) collaborate to jointly deliver the University Master’s Degree in Sports Management linked to the Faculty of Economics and Business of the UAB. You can view the UAB rankings at this link
The University Master’s Degree in Sports Management is a 9-month program that examines the most important aspects of management applied to sport. Classes from expert faculty members, who are closely linked to the sports sector, are combined with master classes with exclusive speakers from the world of sport administration and management, outdoor visits (field trips) and study trips that will enrich the experience you’ll have with your classmates and, broaden your network of contacts in the world of sport.
My motivation for pursuing this master’s degree was to combine sports, which is my passion, with work, and it has become a gateway to achieving my goal, both academically, through the transfer of specific knowledge, and professionally as well.
Marc Vila Fernández
Media Attendance Assistant
Basic information
Qualification
Certificate for the University Master's Degree in Sports Management from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
Modality
On campus
Duration
Start Date
//Credits
Language
EN
Schedule
Price
11520
Payment methods
Special conditions
Enrollment
The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
Keys to accept the challenge
Keys to accept the challenge
Personal and professional growth
The investment you make for a few months will have a lasting impact on your career and is an experience for life.
Networking
A full program of online seminars with industry experts is an excellent opportunity to expand your professional network.
Job opportunities
We compile for you a list of job offers from around the world in the field of sports and send them to you on a weekly basis.
Study trip (not included in the price)
If you want to go further, the program offers you the possibility of a trip where you will continue your studies while living an unforgettable experience.
The nearest online master’s degree
You study from anywhere in the world, but you are always in contact with your teachers, professionals and classmates, so your learning experience is very engaging.
FAQS
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
Objectives
The main objective of the University Master’s Degree in Sports Management is to guide you in your development as an integrated sport management professional and train you in the use of management tools to recognize business opportunities, establish strategies, anticipate changes, optimize resources and analyze information with sound judgement.
Upon the completion of the program, you will be able to:
- Understand and apply the strategic and global vision of the sports industry from a business perspective.
- Create market opportunities in sports organizations.
- Use innovative sports marketing practices and effectively execute branding and sponsorship strategies.
- Lead professional teams and obtain the best results.
- Interpret finances and create strategies to finance new projects and companies.
- Optimize the management of sports facilities and events.
My motivation for pursuing this master’s degree was to combine sports, which is my passion, with work, and it has become a gateway to achieving my goal, both academically, through the transfer of specific knowledge, and professionally as well.
Marc Vila Fernández
Media Attendance Assistant
FAQS
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
Syllabus
13 Módulos, 60 ECTS
The study plan of the University Master’s Degree in Sports Management consists of 10 compulsory study subjects.
- Sports Economics and Sports Law,
- Analysis of the demand and supply of sport events
- Study of production theory in the sporting events market
- Analysis of cost structure of sport clubs and the trend towards debt
- Analysis of institutions and Sport Governance
- Rationality and incentives in sport
- Introduction to the legal framework of the sport industry
- Strategic Management and Governance in Sports,
- Strategic Planning and Analysis
- Strategic Implementation
- Legal and regulatory framework in sport and its impact on the economic decisions in sport organizations
- Governance in the Sports Sector
- Financial Management for Sports,
- Profit and loss structure: economic ratios
- Balance sheet structure: financial ratios
- Financial-economic diagnosis
- Financial and capital planning
- Funding: ways to finance sport business; taxation
- Analysis and assessment of sport investment projects
- Innovation, Entrepeneurship and Leadership in the Sports sector,
- Innovation Projects
- Leadership-related actions
- Talent atraction, retention and development
- Recruitment, people and team management
- Growing the business: Generation of change
- Human resources evaluation indicators and management
- Entrepreneurial process
- Innovation and social entrepreneurship
- Leading and managing creativity
- Design and innovation of business models for the sport industry and creation of sport businesses
- SPORTS MARKETING,
- Introduction to sport marketing
- Sport Markets
- Sport consumers & stakeholders
- Research in sport marketing
- Sport services
- Sport Marketing Opportunities
- Marketing strategy: Objectives & segmentation
- Marketing strategy: Positioning & value proposition
- Marketing mix: Development & management of products/services/prices/distribution/communication in sport organizations
- Communication plan
- Marketing plan
- Sports Sponsorship,
- Introduction to Sports Sponsorship
- Comparison between Sports and Non-Sports Sponsorship
- Principles and values of Sponsorship
- Relationship framework with agents in the sports ecosystem
- Key success factors in Sports Sponsorship
- Communication of Sports Sponsorship
- Types of Sponsorship
- Objectives of Sports Sponsorship
- Sports Facilities Management,
- Strategic planning of facilities: elements that make up the sport market
- Factors that affect the viability of a facility
- The implementation of sport services
- Tools to design and promote sport services
- Pricing strategy
- Organisation
- Design of working processes and organisational structure
- Management control systems
- Scorecard design and control
- Identification of the economic viability of a facility
- Incomes and expenses of sport facilities
- Sports Events Management,
- Types of events
- Organisational models
- Bidding preparation and submission process
- Stages of the event
- Economic management
- Communication and promotion strategy for the event
- Human resources needs, selection, and management
- Risk Management
- Legacy: Management systems and best practices
- Elective Subject,
To choose between three electives:
- Work Placement (6 ECTS)
- Digitalisation and Sustainability in the Sports Industry (6 ECTS)
- Research Methods (6 ECTS)
- Master's Degree Dissertation,
Development of a business plan or research project.
Actividades outdoor
The program includes visits to sport facilities and entities that provide an on the-ground and first-hand understanding of what management challenges are faced on a day-to-day basics, in the hands of active professionals.
The program may be subject to change. The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
My motivation for pursuing this master’s degree was to combine sports, which is my passion, with work, and it has become a gateway to achieving my goal, both academically, through the transfer of specific knowledge, and professionally as well.
Marc Vila Fernández
Media Attendance Assistant
FAQS
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
Pedagogical model
Learning model
The University Master’s Degree in Sports Management puts you at the center of your education. You will enjoy learning based on a learning-by-doing methodology. We encourage collaborative work and transfer the content to specific situations in sport management (connective teaching methodologies and social constructivism). Our expert faculty staff will guide you in the learning process, providing high quality training with the flexibility of online study. Johan Cruyff Institute uses a learning environment rich in educational tools to foster a model based on the interaction between the student, the group and the teacher.
BENEFITS
- Learning 3.0: flexible schedules, different learning environments and technologies.
- World-class faculty: interaction with expert faculty and industry professionals.
- Collaborative tools, teamwork, communication and debate.
- Sports-industry oriented: training that brings you closer to the business side of the sports industry.
- Learning from experience: designed for professional improvement.
Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
FAQS
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
Career opportunities
Career opportunities
People who have completed this Master are currently working in the areas of:
- Sports Competition (professional sports teams and event organizers).
- Governance (sports federations and associations).
- Sports Facilities and Events (championship organizers, sports clubs).
- Community Sports (foundations, government, municipalities).
- Sports Consulting (private business initiatives).
- Marketing and Sponsorship (private and public companies).
The program may be subject to change. The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
The best network of collaborators
170 Agreements with Companies
Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
FAQS
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
Participant profile
Aimed at
The University Master’s Degree in Sports Management is right for you, if:
- You’re an (ex) athlete looking for education and a degree in sport management to give your professional career a boost.
- You’re working in a business environment and want to specialize in the sports industry.
- You wish to complete your education with a Master specializing in the administration and management of sports.
- You’re a working professional who wishes to focus on a career in the sports industry.
My motivation for pursuing this master’s degree was to combine sports, which is my passion, with work, and it has become a gateway to achieving my goal, both academically, through the transfer of specific knowledge, and professionally as well.
Marc Vila Fernández
Media Attendance Assistant
Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
FAQS
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
Faculty
Faculty members
Nuestro talento
Belén Morán Romero
PROAD Consultant
Master in Sports Business and Marketing
Ntsako Baloyi
Founder & CEO
Master in Football Business in partnership with FC Barcelona
Calisia Gregoire
Coordinator of the UWI/FIFA/CIES Sport Management Program
Master in Sport Business
Owen Delarue
Partner Strategic Consultant Benelux
Master in Sports Business and Marketing
FAQS
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
Admission
REQUIREMENTS
IMPORT
ENROLLMENT
ADMISSION PROCESS
The final selection of candidates for the master's program is carried out through a four-stage admission process:
Pre enroll form
To apply for admission to the program, you must fill out a pre-registration form detailing your personal and professional achievements. This is how we begin to get to know you.
Admissions Committee
The Johan Cruyff Institute Admissions Committee reviews your file and evaluates your candidacy by examining your profile.
Personal interview
You are unique, and we treat you as such. If you meet the required criteria, you will have a personal interview where we assess whether your aspirations and motivations for taking this program align with its objectives.
Admisson
One of our advisors will contact you within a maximum of 72 hours. If you have received a positive assessment, they will provide you with all the information you need to enroll in the master's program.
FAQS
The duration varies depending on the program and study format. Each master's degree webpage includes detailed information about the academic calendar, program length, and academic workload.
The required study time depends on the program and the format you choose. Each master's degree webpage provides an estimated workload and recommended study hours to help you successfully complete the program.
Our master's degrees combine academic excellence with a highly practical approach based on real-world case studies, projects, collaborative learning, and contributions from sports industry professionals. The goal is to develop skills and competencies that students can apply in the workplace from day one.
Our faculty includes experienced academics and accomplished sports industry professionals. Their expertise brings current, international, and practice-oriented perspectives into the classroom while addressing the real challenges facing the sports industry.
Yes. Many of our students are current or former athletes preparing for the next stage of their careers within the sports industry. The flexibility of our programs and their practical focus help facilitate the transition from competitive sport to professional careers in sports.
The main difference lies in the institution that awards the credential and its academic nature. A University Master's Degree is awarded by a university and meets official higher education standards. A Professional Master's Degree offers highly specialized, career-focused education designed to develop professional expertise. Each program's webpage provides detailed information about the credential awarded.
Yes. After successfully meeting the program's academic requirements, you will receive the corresponding degree or academic credential. The type of credential awarded depends on the program and the academic institution that delivers or certifies it.
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
A master's degree can help you access or advance into leadership positions within clubs, federations, leagues, event organizers, sport marketing and sponsorship agencies, sports venues, sports agencies, sports technology companies, and other organizations across the sports industry. In addition to gaining specialized knowledge, you'll strengthen your leadership skills and expand your international professional network.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
Each master's degree webpage includes the latest information on upcoming start dates, delivery format, academic calendar, admission requirements, and the application process.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
Yes. Our Admissions team is available to provide personalized guidance before you begin the application process. They can help you choose the master's degree that best fits your profile, answer your questions about admission requirements, and support you throughout the admissions process.
Admission requirements vary by program. Each master's degree webpage provides detailed information about the ideal candidate profile, previous academic qualifications, professional experience (when required), and the documentation needed to apply.
Absolutely. If you're still unsure which master's degree best matches your background, experience, or career goals, our Admissions team can provide personalized guidance. After learning about your experience, interests, and aspirations, they'll recommend the program that best fits your needs and answer any questions you may have before you begin the admissions process.
Not necessarily. Some master's degrees are designed for professionals with experience in the sports industry, while others also welcome candidates from different sectors who are looking to transition into sports. Each program clearly outlines its admission requirements.
Yes. Many of our students come from other industries and choose Johan Cruyff Institute to launch or redirect their careers into the sports industry. Our programs combine a strong academic foundation with practical learning to support a successful career transition.
Yes. Several master's degrees are offered online through our Virtual Campus. This format allows you to study from anywhere in the world while balancing your education with your professional, athletic, or personal commitments, without compromising a dynamic and engaging learning experience.
Yes. Our master's degrees are designed for working professionals, athletes, and other individuals who need to balance their studies with work, training, competitions, or personal responsibilities. The flexible structure of many programs makes it easier to achieve that balance.
Our master's degrees are offered in several languages, including English and Spanish, as well as additional languages in selected markets. Each program webpage specifies the language of instruction and any language proficiency requirements, if applicable.
Have a question about this program?
If there is anything you could not find on this page, send us your question and our admissions team will get back to you.
Warning: include(/home/jkqzpjyu/public_html/audit-jci/wp-content/themes/jci/form.php): Failed to open stream: No such file or directory in /home/jkqzpjyu/public_html/audit-jci/wp-content/themes/jci/single-program.php on line 663
Warning: include(/home/jkqzpjyu/public_html/audit-jci/wp-content/themes/jci/form.php): Failed to open stream: No such file or directory in /home/jkqzpjyu/public_html/audit-jci/wp-content/themes/jci/single-program.php on line 663
Warning: include(): Failed opening '/home/jkqzpjyu/public_html/audit-jci/wp-content/themes/jci/form.php' for inclusion (include_path='.:/opt/cpanel/ea-php83/root/usr/share/pear') in /home/jkqzpjyu/public_html/audit-jci/wp-content/themes/jci/single-program.php on line 663