Sport Management
Articles and interviews on how clubs, federations and sport organizations make decisions, manage resources and grow.
210 articles in Sport Management
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Alejandro Hernández, Bernardo Almeida, José Martín Alba and Jonathan Verge are four Johan Cruyff Institute graduates who are leading the sports industry. In an interview with Impulsyn, they share their academic and professional experiences.
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The sports industry no longer revolves solely around competition. Today, it also encompasses entertainment, technology, content, business, social impact, and digital transformation. From organizations like FIFA to leagues like the NBA or historic clubs like FC Barcelona, the sector increasingly demands highly specialized professionals.
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Both institutions have signed a strategic collaboration agreement to launch three new academic programs designed to educate the next generation of leaders in the global sports industry.
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Álex García Reiss is a graduate of the Master in Sports Business and Marketing Blended Barcelona at Johan Cruyff Institute and co-founder of Funatik, a social platform developed for football fans.
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Masters, postgraduate diplomas and courses focused on strategy, operations and leadership in sport.
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Masters, postgraduate diplomas and courses focused on strategy, operations and leadership in sport.
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Paula Ramírez Ibáñez is a Spanish artistic swimmer, a member of the national team, and a bronze medalist at the latest Olympic Games. In this interview, Paula shares her experience in the Master in Sport Business Online program.
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Lucas Faggiano has extensive experience in professional basketball, having competed in the leagues of the United States, Spain, Brazil, and Mexico. In this interview, the Argentine point guard highlights how education provided him with new tools to shape his professional future beyond the court.
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Joan Amigó, professional handball player and graduate of the Master in Sport Business Online at Johan Cruyff Institute, shares in this interview how he has combined his sporting career with academic and professional education.
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Vítor Benite is a Brazilian basketball player and graduate of the Professional Development Program, developed by Johan Cruyff Institute together with the Spanish Basketball Clubs Association (acb).
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With over 20 years of experience in show jumping, the Finnish athlete decided to invest in her professional future by enrolling in the Master in Sport Business Online at Johan Cruyff Institute.
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Elisabeth Maier is one of the most prominent figures in Canadian skeleton racing. A graduate of the Master in Sport Business Online, she shares how her experience at Johan Cruyff Institute helped her transition from sports to professional life.
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Susana Torres Arenas is a student of the University Master’s Degree in Sports Management at Johan Cruyff Institute in collaboration with Universitat Autònoma de Barcelona, and at the same time she competed in the IRONMAN 70.3 World Championship, which took place in Marbella.
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Inspired by the philosophy and values of Cruyff Education, the Hub offers athletes, educational institutions and sport professionals a place to study, teach and build networks.
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The SportBusiness International 2025 Rankings highlight Johan Cruyff Institute’s Master in Sport Management Online as the best in Europe and Top 5 worldwide among online sports management programs.
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Browse recent stories, interviews and updates that expand this topic from different angles.
Ame Romero, professional First Division futsal player, founded her representation agency Next Level 360 Sports Management as a result of her final project on the Master in Sport Management Online at Johan Cruyff Institute.
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Alumni and representatives of institutions, sports entities, academic partners and official organizations gather at the Antigua Fàbrica Damm to reconnect, share and reaffirm their commitment to the academic legacy of Johan Cruyff.
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The star hockey player Eva Drummond-de Goede, who is about to finish the Master in Sport Management Amsterdam, with a scholarship provided by Telesport, reflects on how the master’s program has “helped me immensely in finding my own way”.
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Àlex Abella, marketing and sponsorship executive at the Andorran Football Federation, talks at Impulsyn’s Sports Talks about his experience on our University Master’s Degree in Sport Management.
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Alessandra Nencioni, who retired from professional football last June, is hoping the Master in Sport Marketing and Sponsorship will open doors for her in the sports industry. “Football has made me the person I am. I have a lot to contribute to the sports industry after the master’s,” she says.
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During the study trips, Johan Cruyff Institute immerses its students in different realities of the sports industry so that, in addition to learning and building new relationships, they can get a glimpse of where they want to take their professional future.
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The Snowboard Club Peru, chaired by Alejandro Veliz, a graduate of the Official Master’s Degree in Sport Management, and co-founded with snowboarder Victor ‘Dito’ Chavez, is the cradle of sandboarding in Peru: sand dunes as an introduction to snowboarding for entertainment or high competition and the scene of a wonderful social project for young people at risk of exclusion called Sueños de Arena (Dreams of Sand).
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Eva de Goede, three-time Olympic field hockey champion, resumes her sport management training with the Master in Sport Management at Johan Cruyff Institute Amsterdam, while she ponders whether to extend her sports career until the Paris 2024 Olympic Games.
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We spoke to Lee Davidson, a graduate of the Master in Sport Management Online and former FIFA safety and security manager, about her 11 years of experience in managing safety and security at sporting events.
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The project to improve the sports tourism experience in Andorra, presented by a group of students from the Master in Sport Management at Johan Cruyff Institute, is the winner of the Dream BIG Andorra innovation competition.
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