Football Business
Articles and interviews about football clubs, leagues, talent pathways, media, facilities and the business behind the game.
153 articles in Football Business
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Jorge Giordano is Director of National Teams at the AUF. In this interview with Johan Cruyff Institute, he looks back on his professional journey and outlines the preparations on the road to the 2026 FIFA World Cup.
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Johan Cruyff Institute and Premier Soccer Leagues Canada (formerly League1 Canada) are renewing their successful scholarship program for the 2026–2027 academic year, with the aim of supporting the academic training and professional development of coaches and club leaders.
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The second edition of the Sports Education Forum 2026 will be held in Tbilisi, Georgia, on April 17 and 18, featuring leading figures from the sports industry.
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Júlia Mora Tobías is an experienced footballer who decided to study for a Master in Football Business Online to make a professional transition.
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Androniki Michalopoulou is a 27-year-old Greek footballer who currently plays for Puskás Akadémia in Hungary. In this interview, Androniki shares her experience as a graduate of the Master in Sport Business Online.
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A graduate of the University Master’s Degree in Sports Management at Johan Cruyff Institute, Vitor now works as a Commercial Analyst at Kings League, a position he landed after an internship.
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In this interview with Johan Cruyff Institute, Jaime Rioperez, Assistant to the President of Club Deportivo Leganés, explains how the club operates and how it is adopting new technologies.
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A graduate of the Master in Football Business in partnership with FC Barcelona in 2018, Juan España is the president of Escorpiones de Belén, a second division club in Costa Rica and a football academy.
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From November 22 to 23, Johan Cruyff Institute participated in the event Converge: Shaping the Next Era of Canadian Football — From Strategy to Sideline, which brought together club executives, professionals, and athletes to strengthen the Canadian football industry.
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Johan Cruyff Institute will welcome a group of ENDEPORTE students for an exclusive training program in the football industry in Catalonia.
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The Executive Chairman of League1 Ontario emphasizes the importance of education for the growth of the Canadian football industry and discusses the challenges of advancing the sport.
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Browse recent stories, interviews and updates that expand this topic from different angles.
In a Johan Cruyff Institute webinar, Nathalie Nénon-Zimmermann (Olympique de Marseille), Rob Miller (ex-Manchester United) and Damian Bott (PSV Eindhoven) analyze clubs’ strategies to generate fan engagement and the keys to monetizing it.
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Pieter Kuijpers, former footballer and alumnus of Johan Cruyff Academy Amsterdam, has launched the company Teamplayers Concepts, with which he aspires to make the football industry aware of the need for a change in its business model towards sustainability in football.
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Juan Silva Cerón, a former Uruguayan football player, lawyer and professor of the Johan Cruyff Institute’s Diploma in Sports Law in Montevideo, was part of the largest movement of football players in defense of their rights and now optimistically sees “the time for a new generation to lead the change in Uruguayan football”.
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Albert Capellas, director of Cruyff Football, coach of the Denmark U21 national football team, and graduate of the Master in Sport Management at Johan Cruyff Institute, has created this platform so that “all the knowledge that Johan Cruyff had is accessible to all coaches in the world and his football legacy will stay with us forever”.
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Vivianne Miedema, a graduate of Johan Cruyff Institute’s Postgraduate Diploma in Football Business, considers it important to use her influence as a star of women’s football to take her sport to the place it deserves. “I don’t just want to be a football player, as a person I have much more to offer the world,” says the Dutch player, who is continuing her academic education.
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Technology and changing consumer habits are making it necessary to think about a new model for broadcasting rights in sport, with the need to “create a premium product that justifies having to pay for it,” according to Martijn Bakx, media rights manager at Mediapro and a professor at Johan Cruyff Institute.
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Kepa Larumbe, a lawyer specialized in sports law and a professor of the Master in Football Business in partnership with FC Barcelona, talks about how football is dealing with the pandemic and warns that “one thing is the law and another is jurisprudence”.
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Albert Mundet, director of Barça Innovation Hub and speaker in our Master in Football Business in partnership with FC Barcelona, explains his department’s contribution to innovation, not only for the benefit of FC Barcelona, but also of the global sports industry.
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LaLiga’s strategy in terms of financial control, centralization of television rights sales and digitalization, the pillars of LaLiga’s business model, have helped to minimize the effects of the crisis.
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We analyze LaLiga’s strategy towards Covid and the actions it has taken to minimize the impact of the pandemic and manage a crisis never before experienced by the sports industry. Javier Morente, a member of the chairman’s office of LaLiga, and Patricia Rodriguez, Elche’s CEO, discuss all this in a webinar organized by Johan Cruyff Institute and LaLiga Business School.
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