Following a successful first edition, the Sports Education Forum 2026 returns to Tbilisi on April 18 and 19, bringing together key players from the sports sector. Organized by Johan Cruyff Institute and JBS Academy, the forum is a platform dedicated to advancing sports education and fostering innovation in sport management, addressing topics such as emerging trends, strategic planning, leadership, and sport marketing.
Sports Education Forum 2026: a boost for the sports industry
Over two days, the forum will bring together outstanding professionals from the international sports landscape, who will share their experience and perspectives on the current challenges and opportunities facing the industry. Attendees will hear first-hand about the careers and lessons learned from figures who have held key roles in top-tier sports organizations. The Sports Education Forum 2026 will focus on four main thematic pillars:
- Sports leadership: high-level participation from sports federations, clubs, and prominent media figures.
- Technology and the digital era: analysis of the impact of Big Data, artificial intelligence (AI), and digital fan engagement.
- Monetization strategies: the connection between specialized education and tangible business results.
- Practical workshops: the second day will feature exclusive certified workshops focused on sport marketing and sponsorship.
VIP guests and global experts
The Sports Education Forum 2026 will feature top-tier figures from the sports sector. Among the first confirmed guests are:
- Edwin van der Sar: one of the most successful football players in history and former CEO of AFC Ajax, with a distinguished career in leadership and management within elite football.
In addition, the forum will bring together international professionals, industry leaders, and subject-matter experts in a single space.
A space to transform the sports industry
With its second edition, the Sports Education Forum 2026 is consolidating its position as one of the key hubs for sports innovation in the region. Albert Romans, General Manager of Johan Cruyff Institute, highlights the importance of the event: “At Johan Cruyff Institute, we are proud to promote a space that fosters innovation, education, and the growth of the sports industry in the region.”
Key information
Registration for the Sports Education Forum 2026 is now open on the event’s website.
- Date: April 18-19
- Venue: Radisson Blu Iveria Hotel, Tbilisi
- Format: round tables, keynote talks, and practical workshops