Interviews
Conversations with alumni, athletes, executives, faculty and professionals shaping sport business.
106 articles in Interviews
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Jorge Giordano is Director of National Teams at the AUF. In this interview with Johan Cruyff Institute, he looks back on his professional journey and outlines the preparations on the road to the 2026 FIFA World Cup.
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Álex García Reiss is a graduate of the Master in Sports Business and Marketing Blended Barcelona at Johan Cruyff Institute and co-founder of Funatik, a social platform developed for football fans.
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Alfredo Loaeza Martínez is a student in the Master in Sports Business and Marketing Blended Barcelona. An engineer by training, he decided to change the direction of his career and enter the sports sector.
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Júlia Mora Tobías is an experienced footballer who decided to study for a Master in Football Business Online to make a professional transition.
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Androniki Michalopoulou is a 27-year-old Greek footballer who currently plays for Puskás Akadémia in Hungary. In this interview, Androniki shares her experience as a graduate of the Master in Sport Business Online.
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Yannick van der Putten is a graduate of the Master in Sport Business Online and the Master in Coaching Amsterdam. This academic experience has accompanied him throughout his coaching career, which includes clubs in the Netherlands, the United States, and the Cayman Islands.
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Seven graduates from the online programs share their work in the sports industry and their academic experience at Johan Cruyff Institute.
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Joyce van Kooten and Edzard Zeinstra, professors at Johan Cruyff Academy Amsterdam, analyze the key innovations in education for top-level athletes that have been recently implemented.
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The Executive Chairman of League1 Ontario emphasizes the importance of education for the growth of the Canadian football industry and discusses the challenges of advancing the sport.
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Joyce Kapota, an elected member of the ZIFA (Zimbabwe Football Association) Restructuring Committee, has been fighting for more than a decade to change stereotypes in a sexist system, burdened by superstitions and ancestral rituals that do not allow women to progress in football simply because of their gender.
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Ireen Wüst, the Netherlands’ most successful Olympian, talks to us about her work as an athlete mentor at TeamNL Center North, and as a performance and mental health expert within the Dutch Olympic Committee. This year she graduated from the Master in Coaching at Johan Cruyff Institute Amsterdam.
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Dennis van Vlaanderen, who was elite sports coordinator in the early days of the Johan Cruyff Academy Amsterdam, talks about the evolution of the dual career for athletes and the need for educational institutions to respond to changes in sport and society.
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Ame Romero, professional First Division futsal player, founded her representation agency Next Level 360 Sports Management as a result of her final project on the Master in Sport Management Online at Johan Cruyff Institute.
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The star hockey player Eva Drummond-de Goede, who is about to finish the Master in Sport Management Amsterdam, with a scholarship provided by Telesport, reflects on how the master’s program has “helped me immensely in finding my own way”.
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We ask Dr Serhat Yilmaz, a prominent academic in the field of sports agents education at Loughborough University, about the changes and impact that the new FIFA Football Agent Regulations will have in the agent market.
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Wonderland Sports is a player representation agency managed by Antti Roiha and Ireneo Snel, graduates of the Master in Football Business, which aims to build a stable environment that makes life easier for athletes.
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Alessandra Nencioni, who retired from professional football last June, is hoping the Master in Sport Marketing and Sponsorship will open doors for her in the sports industry. “Football has made me the person I am. I have a lot to contribute to the sports industry after the master’s,” she says.
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The Snowboard Club Peru, chaired by Alejandro Veliz, a graduate of the Official Master’s Degree in Sport Management, and co-founded with snowboarder Victor ‘Dito’ Chavez, is the cradle of sandboarding in Peru: sand dunes as an introduction to snowboarding for entertainment or high competition and the scene of a wonderful social project for young people at risk of exclusion called Sueños de Arena (Dreams of Sand).
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Eva de Goede, three-time Olympic field hockey champion, resumes her sport management training with the Master in Sport Management at Johan Cruyff Institute Amsterdam, while she ponders whether to extend her sports career until the Paris 2024 Olympic Games.
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