After the success of the first edition, the Johan Cruyff Institute is organizing a new edition of its CruyffSportTalks in Brazil, an initiative that has the support of BDO Brazil and which will take place on November 30.
“The objective of this networking meeting for sport marketing professionals is to promote, give value and contribute to the development of the sports industry in Brazil and the rest of the world,” explains Davis Tenorio, international agent of the Johan Cruyff Institute in Brazil. “Management, governance and transparency are crucial issues for the professionalization of sport, and sports entities and clubs in Brazil, and are topics that will be addressed at this meeting.”
The event will include the participation of renowned professionals in the sector, who will put forward the most relevant and up-to-date case studies and topics for debate. The delegate from LaLiga Global Network Brazil, Albert Castelló, will present the successful management case of the Spanish LaLiga, and Pedro Daniel, sports and risk advisory manager at BDO Brazil, will talk about brand value and the financing of Brazilian clubs.
CruyffSportTalks will take place at the BDO headquarters, from 7:00 pm to 9:00 pm, and entrance will be free registering here. New this year is that it will also be streamed live on YouTube at this link.
POSTGRADUATE DIPLOMA IN
Sport Marketing Online
The main objective of the Postgraduate Diploma in Sport Marketing is to prepare you to be a sport marketing professional and educate you in the proper use of marketing management tools, sports operations and financial management applied to sport.