Sport marketing was the subject for discussion on 18 and 19 October in Santiago de Chile during the Euro-Latam Sport Marketing Summit, a seminar that brought together the best European and Latin American agents in sport management and marketing.
The Johan Cruyff Institute contributed its experience in this field providing a talk on personal branding to be given by our representative in the country, Edgar Merino, a specialist in sport branding and creator, among other projects, of the communication campaign for Claudio Bravo’s sports campus, ‘The One Campus’.
Digital sponsorship and its tools, the fan experience as the cornerstone of sustainable business, the evolution of brands and sport ownership, maximizing profits at sporting events, the role of communication in sport marketing and content marketing were some of the topics to be discussed throughout the two-day convention.
True to its mission of contributing to the professionalization of the sports industry, the Johan Cruyff Institute also offered all participants the opportunity to enter in a draw to win a scholarship to study the Postgraduate Diploma in Sport Marketing Online, valued at €3,875 and available in both Spanish and English.
Edgar Merino, on the stage during his presentation
