Johan Cruyff Institute will be represented at Savage Marketing 2017, the Sport Marketing convention to be held at the Meervaart Theater in Amsterdam on 13 and 14 June, acting as a media partner and forming part of the central panel of speakers through Henk Verschuur, manager of the Johan Cruyff Institute Amsterdam.
Savage Marketing 2017 will bring together over 40 speakers around the theme of sport marketing who, participating in 50 sessions scheduled for 550 participants, will discuss six major blocks of debate: sport marketing, technology applied to sport, data analysis, SEM, SEO and CRO, mobile marketing and user experience.
Henk Verschuur will be part of the conference panel on the first day, giving convention attendees an insight into the teaching methodology of our institution, based on the philosophy of Johan Cruyff and a cornerstone of his legacy. “This event represents a good opportunity for the Johan Cruyff Institute to reach a wide group of marketing professionals. Basing ourselves on his ideas, we will explain Johan Cruyff’s vision and mission to educate the next leaders in sport management and marketing. Attendees will uniquely experience how his vision inspires us to help our students achieve a common goal: to become the next generation of leaders in sport management”, explains the Dutch manager.
The Johan Cruyff Institute’s presence has been especially valued by the organizers of the event. In the words of Saida Ayupova, partnership director of Savage: “The Johan Cruyff Institute offers first-class training in the field of sport marketing. Its educational program addresses some of the most pressing needs faced by marketers working in the sports industry, and which go beyond theory. One of the objectives of Savage Marketing is to create learning opportunities based on relevant and topical case studies provided by leading industry experts. The participation of the Johan Cruyff Institute not only allows us to add a unique point of view to the content of the event, but also to introduce the members of our network to an academic institution that can offer them incredible value as marketing professionals”.
MASTER IN
Sport Marketing Online
The main objective of the Master in Sport Marketing & Sponsorship is to guide you in your professional development as an integral sport marketing and sponsorship professional, and teach you how to use marketing tools applied to sports to recognize business opportunities, develop strategies in creative industries, anticipate changes, and optimize and analyze information resources judiciously.